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Canada’s Eric Neilson has plumped for a demonic looking skeleton. Rather apt, given his sport. Photograph: Leon Neal/AFP/Getty Images
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Canada’s Sarah Reid has a somewhat gothic creation. Photograph: Andrew Milligan/PA
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New Zealand’s Ben Sandford wearing a patterned black design. Photograph: Leon Neal/AFP/Getty Images
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Sean Greenwood of Ireland in a colourful ram’s skull. Photograph: Alex Livesey/Getty Images
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Hard to top this one, though … Canada’s John Fairbairn speeds down the track with a glowing cerebrum. Photograph: Murad Sezer/Reuters
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Not to be outdone, the Americans have some pretty wild designs of their own. Here, Katie Uhlaender sports a patriotic design. Photograph: Natacha Pisarenko/AP
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Ander Mirambell of Spain in his polkadot helmet. Photograph: Alex Livesey/Getty Images