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"So - What Do You Do" - What's Your Elevator Pitch?

Posted on the 25 June 2012 by Sidewalkbranding @sidewalkbrand

Picture this: By luck or chance you run into someone who you think could be a prospect or future customer for your business – do you have a rehearsed and perfected short reply to the question:

“So – what do you do?

 Your answer to this chance-encounter could either un-remarkably answer the question; OR your answer could build a lasting impression of you and your business; resulting in either a longer conversation of your remarkable company or a prospect/referral opportunity.Reality is that most businesses don’t have an Elevator Pitch and just wing-it when faced with this opportunity (notice that I say opportunity)so click on the box below and give it some thought.  It took me no less than 3 tries to get it right – so don’t be disappointed if the first few go-around don’t sound good - keep at it, it's sure to give to your reply the next time you're asked "So - what do you do?".

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