Picture this: By luck or chance you run into someone who you think could be a prospect or future customer for your business – do you have a rehearsed and perfected short reply to the question:
Your answer to this chance-encounter could either un-remarkably answer the question; OR your answer could build a lasting impression of you and your business; resulting in either a longer conversation of your remarkable company or a prospect/referral opportunity.Reality is that most businesses don’t have an Elevator Pitch and just wing-it when faced with this opportunity (notice that I say opportunity), so click on the box below and give it some thought. It took me no less than 3 tries to get it right – so don’t be disappointed if the first few go-around don’t sound good - keep at it, it's sure to give to your reply the next time you're asked "So - what do you do?".“So – what do you do?”
