we will learn in this article about SMS Segmentation Techniques for Sales. To increase conversion rates over generic broadcast messages, SMS segmentation enables you to send highly tailored marketing that connects with customers.
An estimated 95% of SMS messages open within three minutes of delivery, which is a high open rate. Therefore, you want to make the most of every communication you send your subscribers and capitalize on their involvement.
You may increase the number of text messages that open and read and result in sales by using SMS segments to deliver your text recipient list relevant messaging.
Read more: How to Grow Your Online Store
How does SMS segmentation work
Your audience may divide into smaller, more focused groups using SMS segments based on characteristics like age, gender, geography, buying history, and hobbies. This enables you to send pertinent text messages to each group catered to their requirements and tastes.
How e-commerce companies categorize SMS lists
The ROI of your SMS marketing may be significantly increased by using customer segmentation to send tailored text messages to your users. A McKinsey study found that 76% of customers are more inclined to purchase products from companies that tailor their marketing (and 71% of consumers anticipate individualized communication).
Here are a few typical ways to divide up your SMS subscriber list so you may send the appropriate text message to the appropriate recipient.
Read more: How to Combine Email and SMS Marketing
Purchasers VS non-purchasers
Create consumer segments based on past purchases. Then, for each group—those who have already purchased from you and those who haven’t—you may create a whole distinct SMS campaign.
To keep subscribers interested and entice them to return to your site for more, create a segment of existing customers and send them a text message with a promotional offer pertinent to their purchases.
Create another group of potential consumers (those who haven’t purchased from you yet) so you may test out various SMS message strategies to discover what motivates them to act. You may try inserting customer testimonials or product instruction materials, for instance.
Engaging degree
Create SMS segments based on how responsive, clickable, or conversion-prone your receivers are from your SMS messaging.
People that often check your SMS messages and visit your website are more interested in you and are more likely to make a purchase. Send frequent communications and incentives to that group to entice them to make a purchase.
You should only contact that section occasionally since frequent SMS notifications are more likely to be perceived as a bother by individuals who seldom open or click through.
What are Demographics
Delivering the most pertinent material to your subscribers may also be made easier using demographic segmentation. Depending on their age, gender, geography, and other identifying characteristics that are important to your company, divide your SMS subscriber base into several categories.
Consider a scenario in which you decide to segment your list by region and sell shoes in the United States. To subscribers in the Northeastern and Midwestern areas, you may send an SMS ad for winter boots. But consumers who live in warmer climes, such as Florida and Arizona, are less inclined to buy snow boots. As summer approaches, you may instead text those people about the sandals you’ve chosen.
Five SMS segmentation techniques to boost revenue
Based on how a certain group engages with your brand, you may create several SMS segments with attribution data. Consider using one of these segmentation techniques to increase your income.
1. Develop brand evangelists
Nothing compares to word-of-mouth advertising. According to a poll, recommendations from friends and family members were cited as the most important consideration by 59% of Gen Z buyers.
To transform your most devoted customers into brand ambassadors, identify them and provide them with messages that make them feel appreciated.
Start a referral program to incentivize them to tell their friends and family about you, or give them special deals and discounts as a way of saying “thank you” for their support of your company (who will, of course, also become loyal customers once you wow them with your customer service).
2. Upsell recent customers
Create an SMS segment based on recent customers who have ordered from you. By expressing gratitude for their patronage and providing a chance to cross-sell their related products, you may enhance the customer experience.
If they purchased a new phone, for instance, you might keep them interested by texting them a message that lists compatible phone covers or other accessories.
3. Take note of cart abandoners
Nearly 70% of online shopping carts are abandoned, making cart abandonment one of the major pain problems in eCommerce, according to a Baymard Institute study.
Send a message to SMS segments of cart abandoners that encourage them to finish their transaction. You may simply point out the item(s) the receiver left behind or motivate them to take action with a limited-time discount voucher.
4. Convert fresh SMS subscribers
Create a section for new subscribers, and then send them emails that introduce them to your business and motivate them to begin purchasing from you. Make the most of your SMS opt-in messages and other introduction texts to new subscribers since they are a responsive and engaged audience.
You may send them beneficial materials (such as blog articles, reviews, or guides) emphasizing the benefits of your items or give them a discount on their initial purchase. The fact that they gave you their phone number will make them happy even if they don’t immediately buy anything.
5. Bring back lapsed clients
Sometimes SMS users who were formerly active will cease replying to your texts. You shouldn’t stop sending them just because of it.
To remind inactive consumers of what they’re missing, create an SMS segment of them and send them messages. The length of time will depend on your industry; for example, if you sell expensive, high-value things, you may wait many months before messaging them. You may text them in a couple of weeks if your store sells commonly purchased things like clothing or home goods.
It might be useful to offer special discounts or even to make reference to pertinent goods that the recipient would find interesting based on past purchases or browsing activity.
Improve your SMS marketing game
You need the appropriate equipment if you want to increase the ROI of your SMS marketing. With Emotive, the SMS marketing platform made specifically for e-commerce, you can provide your consumers with a more individualized experience.
In addition to offering top-notch segmentation tools, we are committed to becoming your growth partner. It will help you in designing your strategy and help you set up your SMS marketing program for success. Now we have learned about SMS Segmentation Techniques for Sales in detail.
