Computing Magazine

Slap on the Wrist Instead of a Kick in The SEO Nuts – February Google Updates

Posted on the 13 March 2012 by Ginnydeaconelliott @SEOKickstart

So…having had a look at the effect and

aftermath of the February 2012 Google updates which have been muttered about across the SEO stratosphere, Kickstart’s conclusions are that the tweaks that have occurred have given offending sites a “warning”. Unlike the devastating effect that the Panda Update of April 2012 had across the whole internet which saw websites fall into the ranking abyss, a common theme that Kickstart has come across post the Feb 2012 updates are that rankings have just slipped slightly.

Google is finger wagging as opposed to putting websites into detention.

Kickstart has seen a number of websites dropping off the page 1 pedestal onto page 2, and page 2 onto page 3. Not horrific effects but almost like a warning sign from Google saying “sort your sh*t out Mr.Duplicate other wise we WILL get you!!” Obviously there are a number of tweaks that Google made across a number of algorithmic metrics and have, in true Google style, been incredibly vague about what these changes are HOWEVER, in summary, the powers that be at Kickstart HQ believe the following:

1) Sites that have been hit by the latest update have been “slapped on the wrist” as opposed to “kicked in the proverbial SEO nuts”

2) This tweak is a warning for something bigger on the horizon

Anyway, that’s it for now peeps.

Thanks for reading!


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