Of cultural innovations, none rivals the internet. Engulfing the world in its wide web, the constant availability of signal has changed everything. In the past five years, civilization has become something that it was not. Take today’s northeast blizzard, for example. Apocalyptic meteorologists (are there any other kind?) are sincerely telling the camera that nothing like this has been seen in recorded history. Meanwhile, my wife’s company sends a Honeywell alert to our phone saying the offices will likely be closed, and please make arrangements to work from home. The snow day is dead. One of the simple joys of life, that delightful naughtiness of playing hooky, is now extinct. Work knows where you are at all times. You are being watched. Sound paranoid? I have known people who had firsthand knowledge of employers following them on Facebook to make sure they didn’t say anything that might make the company look bad. The world is not the same one into which I was born.
I happened upon a web page the other day advertising for an Advanced Assistant Professor in Digital Shakespeare Studies. A poem by any other name we would tweet. So we have become part of this collective mind known as www dot. The internet is aware that it is still snowing, but only in an academic sense, since it’s not going anywhere. The internet has never had a three-and-a-half hour commute home because of an accident on a single highway in New Jersey. Oh, and don’t forget to check your work email when you get home. We may have sometime more for you to do once you’ve clocked out. Maybe I should see what my social network is up to.
LinkedIn, Facebook, Twitter, Google +—they all suggest people that I might know. Someone I might rate, or like. The internet, after all, knows which of its myriad sites I’ve viewed, whom I’ve emailed, and what I’ve purchased. The ads from those companies show up on every website I visit from now on, world without end. ThinkGeek emails me every day. My new best friend. Google + is the more intellectual Facebook, I’m told. Whenever I log on, it tells me with whom I might want to connect. Just now Newt Gingrich showed up in my list. Should I add him to my circles? Or should I just venture out into this blizzard and hope I make it to New York City alive? To me, it seems, the odds are equally good in either case.
