Skincare has undoubtedly become one of the biggest industries on Instagram. From Kylie Skin to The Ordinary, brands have developed handy tricks to be on top of the beauty lane.
As you can imagine, the beauty community is a fairly large one on the platform. And with that, comes an even bigger competition.
It's hard to stay on top in such a fast-changing and steadily evolving industry. Trends come and go and so do influencers endorsing them. But in this blog, we would like to share some timeless marketing tips that just don't go out of Instagram style.
These will help you start your beauty and skincare brand off on the right foot. So without any further ado, let's get those Instagram numbers up and that skin clear!
Your Brand MessageEvery brand needs a core message to build their empire around. Something that will distinguish your company from others. A word, a quote, or aesthetic.
Brand owners are known to "leave" pieces of their own character into their brand. That's how you establish authenticity amongst your peers.
Once you figure out what your message is, it's time to quite literally brand it as your own.
Rare Beauty's founder, Selena Gomez, has made sure her brand is filled with body positivity in a place completely safe for all kinds of people. Diversity is key! She also places an emphasis on how important mental health is. Well, taking care of your mental health.
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Rare Beauty even has an impact fund for mental health where the goal of the foundation is to reach $100 million within the next 10 years.
Soon enough, customers and fans have started recognizing Rare Beaty simply by their amazing message.
That's what you're going for!
Clear Content, Clear Skin!We can't stress enough how important it is to create good quality content. You'll hear this tip all the time, but try to actually take it in and work on it.
Especially if your brand sells and promotes physical products. They have to be displayed in the best light possible. Both metaphorically and literally!
Here's what to look out for:
- Choose three brand colors and stick to them throughout your Instagram feed. It is both professional and eye-pleasing.
- Schedule your posting in advance and try not to skip any dates!
- Share posts to your Story and reply to all comments/DMs. Show your community you care!
- Editing is just as important as taking the picture in the first place. Spend that extra effort, it will be worth it!
Having top-notch content is what gets a lot of positive attention. This can also help you know how to get shoutouts on instagram. The better your content is, the bigger your chances are for a more influential account to share your post with their own audience!
All in all, content should be one of your biggest priorities.
Use Your Hashtags WiselyJust like skincare, hashtags do wonders for you when used correctly. They open doors to so many new discovery opportunities for your account. We're talking new followers, collaborators, and even customers.
The catch lies in using hashtags the right way...Or should we say in a customized and branded kind of way?!
You always have the regular #skincare or #skincarebrand hashtags, but they have millions and millions of posts. You could very well be buried underneath all of that content. What is there to do?
Customize the best ones!For example, if you want to use the #eyecream hashtag, try adding your location. That will minimize the overwhelming amount of posts on the regular one while accumulating audiences from both by using both hashtags under the same post!
It's a great way to spread awareness under all your posts. It's very easy and quick too! Hopefully, this short blog helps!
In the end, it's the quality of your products, business practice, and weight of your core message that makes or breaks your possibility to be legendary. These tips are just here to help you get there a little bit faster!
