“Content marketing takes many forms. Businesses create and publish articles, business blogs, ebooks and infographics; they distribute enewsletters, press releases, and print brochures; they spread the word via podcasts, webinars and videos. Content tells the brand’s story while providing helpful, valuable information, relevant to the reader or viewer.
But coming up with all of that content is time-consuming; for smaller businesses, “feeding the content beast” on a consistent basis can be daunting. The time and expense involved may be a deterrent to executing a content marketing program. It’s okay to share, retweet and curate other’s work, but publishing proprietary content is important to truly portray your company brand.” More from this article by Newzful>>>
