H
&M's sister brand & Other Stories recently debuted it's first US flagship on Broadway in Soho. And this sister can be described as effortlessly cool. The line which was started in Europe over a year ago is known for it's cool co-labs notably with singer Lykke Li, Russian designer Vika Gazinskaya and photographer/illustrator Garance Doré to name a few. The spacious and well lit shop is sectored into four open rooms and extends all the way through to Mercer Street. The goods range from a fashionable mix of clothing, accessories, shoes and jewelry to a covetable line of beauty and body products. The styles are minimalist yet modern and trendy. Their pieces are definitely wearable with an emphasis on striking details. This probably isn't where you would go for basics. The prices are slightly higher than H&M's, yet still affordable and the quality is also better. I didn't buy anything the day I visited but a certain coat caught my eye and I'm definitely interested in their wonderfully packaged creams and scrubs. You can even bring in your empty & Other Stories products in to get 10% off your next beauty purchase. No worries if you can't get to New York, the brand has an online shop.& Other Stories575 Broadway (Houston & Prince)New York CityREAD ON ≫
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