Birchbox which is known for their monthly subscription beauty box service recently opened their first retail store in Soho, New York. The spacious and well lit two level shop is a veritable haven for any beauty lover. They offer a wide selection of brands including a range of natural and organic brands as well as a number of products which are exclusive to Birchbox. There are testers provided for everything and the products are organized by type rather than by brand making it easy to navigate and shop. It's really helpful to see all the offerings in one category grouped together and makes it simple to do quick comparisons if you're trying to decide between two products. There's also a section devoted to Birchbox Man for the guys. And it doesn't stop with beauty as I noticed that they also carry a nice selection of lifestyle products.
They have a Try Bar that lets you sample current hot trends. The Beauty Workshop on the lower level offers hair, makeup and nail services with manicures starting at just $10. My favorite area of the store had to be the BYOB (Build Your Own Birchbox) area. With the help of Reena, an extremely friendly and knowledgeable consultant, I was able to custom build my own box for $15. You get to select the color of your box along with five samples from these categories: body & nails, skincare, fragrance, hair and makeup. And you get to take it home right away. Reena was super helpful in helping me make my choices and also gave me advice on how to use them. In my next post I'll be reviewing the products I got in my custom Birchbox.
I found the Birchbox experience to be quite chill which is a nice change from Sephora which can really be a little frenetic at times. The environment definitely encourages customers shop, sample and learn at your own pace. This store is a great addition to the NYC beauty scene and I definitely plan to visit again and maybe try out the beauty services. I also now have another store to drop by when I happen to be in the area. For Birchbox subscribers, you can use your points to shop here.
Do you subscribe to Birchbox or any other subscription beauty boxes?
433 West Broadway (Prince & Spring)New York City
212.966.5395
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