Social Media Magazine

Sheffield

Posted on the 06 June 2016 by Matt Jackson @seosheffielduk

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Online Marketing in Sheffield by Matt Jackson

0114 319 7899

9 Hillfoot Court Sheffield, South Yorkshire S174AZ

[email protected] Opening hours:

Monday - Friday > 8:00 am - 6:00 pm

Weekends > Closed

Sheffield

Online marketing isn't for me, noone Googles my product or service

This is the most common mistake made among small businesses in 2016.

The search volumes for service based local industries are large, and growing every day. You're potentially missing out on thousands of customers a month, simply because you think "people aren't online".

Contact me today and I will tell you for free how many customers are searching for your product or service.

Simply email [email protected], or call 0114 319 7899

SEO: Traffic from Search Engines (Google, Bing & Yahoo)

The majority of people use Google, and so this is where we concentrate our SEO efforts. Below outlines the different areas within Google, with an explanation for each.

Sheffield

Part 1: Paid Adverts (PPC)

Many people believe that Google contains all paid listings, but actually only the part at the top is paid advertising, the rest is free!

  • These paid links show up at the top of the results.
  • They are often labelled with a different colour (either Yellow or Green).
  • Businesses bid per click, paying a certain amount each time a user clicks their link.
  • This can get expensive, ending up in a race to the bottom.
Sheffield

Part 2: Map Listings (Google Local)

These are important for local businesses, that have customers in a certain area. They require a claimed Google My Business listing, which is FREE.

  • Allows customers to call or get directions right from Google.
  • Free with Google My Business listing.
  • Influenced by reviews and business details.
  • Local SEO services make you rank higher (get more customers).
Sheffield

Part 3: Natural Listings (Google Organic)

This is the main target of SEO, helping your website rank more highly for your search terms. The main influences here are inbound links, social media, and user experience signals.

  • Main free Google listings.
  • Rank higher with SEO services.
  • Links directly to your website.
  • Most cost effective strategy.

So you don't want SEO? How does your competition feel about that?

Simply put, you aren't just losing out on potential customers, you're letting your main competitors take them from you for free, without a fight!

Time to fight back? Lets talk


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