The spacious, transformed location has truly become the beauty jewel of Times Square. The event started with a tour of the newly renovated location for media and a little indulging in Sephora's vast, must-have beauty arsenal
The festivities really began when Sephora Time Square staff entertained the public with a flash mob performance in front of the store
Followed by a celebrity ribbon cutting with one of my favorite actresses, the very lovely Rose Byrne
Performers, dressed in Sephora's signature black and white entertained the anxious crowd of beauty lovers who arrived early to be one of the first 100 people to enter the store and the chance to get a Sephora giftcard in increments of $10.00, $25.00, $50.00 or $100.00 (NOTE: EACH DAY UNTIL SATURDAY, DECEMBER 8TH, THE FIRST 100 WILL RECEIVE THE GIFTCARD)
There's still time to partake in the wonderful grand re-opening festivities, check out the great events Sephora planned for their customers:
Wednesday, December 5th
SMASHBOX:Star in your own Smashbox photoshoot. Free with any Smashbox purchase of $75.00 or more. Walk-ins welcome. Appointments preferred. RSVP to [email protected]. 10am-6pm
MARCHESA: Meet design duo Georgina Chapman and Keren Craig, have your picture taken in a life-size Marchesa dress cutout, and experience Marchesa Parfum d'Extase. 5pm
Thursday, December 6th
LANCOME: Meet Lancome video makeup artist and YouTube sensation Michelle Phan. 12-4pm
SEPHORA + PANTONE UNIVERSE: Sephora Pro help you to find your perfect foundation shade using their exclusive Color IQ device. 5-10pm
Friday, December 7th
TOO FACED: Top Too Faced makeup artists will create extension-worthy lashes with bestselling BETTER THAN FALSE LASHES mascara! 10am-5pm
HELLO KITTY: Meet Hello Kitty and get a signature "Wild Thing" makeover by a Sephora Pro. 7pm-10pm.
Saturday, December 8th
MAKE UP FOR EVER: Prepare to be amazed by MAKE UP FOR EVER artists, who will be creating mesmerizing body art - live. 11am-5pm.
KATE WALSH: Enjoy a lavish evening with Billionaire Boyfriend fragrance creator and actress Kate Walsh and play casino games for a chance to win glamorous prizes. 6pm
Beauty insiders will receive an exclusive Sephora Times Square tote bag with any purchase of $50.00 or more (while supplies last).
