Go to search console
- Click “Performance” in the side bar
- Click “Position”
- Click “Pages” (near the bottom-third of the page on the left)
- Click on a high-performing post in terms of Impressions and Clicks in google
- With the specific page/post selected, click on queries
- Make a note of all relevant queries in the top 100
- See if these queries can be added to the ranking post
- Find any queries that are not directly related to your post
- Create a new post specifically about this/these queries (if you rank for it without a specific post – you’ll rank better with a specific post for that query)
- In the original post – put an internal link to the new post
