SEO Reports in Google Analytics 4 (GA4) [2023]

SEO Landing Page Report

Go to Reports > Engagement>Pages and screens

click the pencil icon to customize

Click Dimensions – search and add “Landing page + query string”

Delete other dimensions

Click APply

Click MEtrics

Remove “views”

Add “sessions”

Drag sessions to top.

Click Apply

Click “Add filter” on the right

Search for/add “session default channel group”

Tick “organic”

Click “OK”

Click Save on the top middle-right

Click “Save as new report”

Name is “Landing Pages – Organic” or something

To get the report to appear in the sidebar menu

Click Reports in the left-side bar and then “Library “

Under “life cycle”

click “Edit collection”

Click “Create New Topic”

On the right search for the Landing Page – Organic report

Drag it into the new SEO folder you made (sometimes this doesn’t work as GA4 has a bug at the time of writing)

It worked for me when I dropped it into the second rectangle

Click “back” on the top left

and you should now see an SEO section to the reports.

“SEO Report 2 – Devices or Organic Search Traffic

Go to the Reports>User>Tech >Tech details

Click the Pencil icon to edit the report

Add a filter

Add “session default channel group”

and then Tick “organic” (search for it, if it’s not there for some reason)

Go to Dimensions in the right side bar

Click the 3 dots next to “device category”

Choose “set as default”

Then drag “device category” to the top

Click “Apply”

Click “Save”

Save as a new report

Name it – “Tech details – Organic” or something

• at the time of writing GA4 is buggy as f*ck, and it won’t let me save this report

Go back

Go to Reports > Library (folder icon near bottom)

Add to the Life Cycle collection

Drag the report into the SEO folder.

SEO Report 3 – Search Engines

Go to Reports>Acquisition>Traffic acquisition

Click the pencil icon to customise the report

Delete on the dimensions in the top right, except for “Session Source”

Click Apply

Add a filter – session default channel group and then select “organic Search”:

Go to reports – click “library” icon at the bottom

Edit the life cycle reports

drag in the new report to the “SEO” section you made for the first report

Google Search Console Reports

Link GA 4 to Search Console

Go to Admin (blue and white cog incon on bottom left of screen)

On the bottom right click “search console links”

Choose the account and web stream and you’re done.

You might need to wait 24 hours for the data to get imported.

Go to Reports > Library (folder icon near bottom)

Life cycle – edit collection

In the top right search for “Google”

You should see 2 reports – Google organic saerch traffic and Queries: organic Google search queries

Click Save – save current collection

SEO Behaviour Exploration Report

Go to “EXPLORE>Path exploration > Start over (top right)

Click the starting point and then select / for homepage

Filter to show organic traffic only

Go to SEGEMENTs (left hand side)

Click the + icon

Click “Session segment”

Click “Add new condition” on the left – add “session default channel group”

Add filter by clicking the box on the right – contains – organic search – click “apply”

Name is “organic search visitors” – “Save and apply”

You can’t add this report to the sidebar (sorry) – so to see it you’ll have to always click into the Explore section.