SEO Best Practices for Ecommerce Strategy

Posted on the 30 July 2020 by Shalini Khurana @codeaxia

How many times in the past week have you found yourself searching for a product using search engines like Google? If you do anything like the majority of shoppers, it's more than you've missed. According to Search Engine Land, Google receives at least 5.5 billion searches per day. It's too much web traffic!

SEO Best Practices for Ecommerce Strategy

The best ecommerce SEO strategy looks different in 2020 than just a year ago – and dramatically different from just five years ago. The Internet is processing information at a much faster rate, and there are an increasing number of things for you to consider developing the best strategy to make your content visible.

As an agency, the alliance has been around for ten years. If you're not working with an established expert, digital marketing has evolved over a decade. Getting a strong understanding of SEO fundamentals while staying up to date on the latest trends will help you establish your marketing strategy for long-term success. Now, let's dig into the list of SEO best practices and trends for ecommerce -

Use the right keywords

Yes, keywords play an important role when creating an SEO strategy for your online store. But it is not necessary to overload the title and description of your offer using the relevant keyword; Rather the keyword should be present in the copy. Use your main keywords in your product description, meta description, title, sub-title and image optional attributes. The LSI (Latent Semantic Index) keyword is also used to start from the end of the content to make Google understand what your page is about.

Conduct Competitor Research

If you're confused or don't have an idea where to start, then check out your competitor's work on your site for your ecommerce website. Analyzing your competitors can help you learn the useful secrets they're already using on their websites. The

The primary thing to focus is specific keywords. So the first thing you need to do is just analyze the important keywords that your competitors are using on their homepage and their major product pages. You can use moz browser extensions to take a look at the titles and descriptions your browser uses for SEO. Various tools such as Semrush are also available in the market to find out what your competitors have ranked for organic as well as paid search.

Focus on Homepage SEO

Most businesses invest their time and money on the homepage for better SEO. Of course, the homepage is one of the top pages of your eCommerce site to consider homepage e-optimization, but remember not to forget other pages on your website. The main thing to focus on optimizing your homepage is the homepage title tag, homepage meta description, and homepage content.

Simplify Your Site Architecture

Site architecture is something that the user must be simple and easy to navigate. It is made equally simple for users as well as search engine optimization while adding products and categories to your eCommerce website. Try to make it easy to follow the internal linking structure that isn't too deep enough to enable it for search engine bots to search for your web pages and products with a clear internal linking structure. Make sure users can access everything in a few clicks. To access your product's other internal linking from the homepage, they need to be accessed with as many clicks as possible. The


Codeaxia Digital Solutions is a digital marketing services in delhi, India we help you select the right channels for your business like Email Marketing, PPC, SEO, SMM, Content Marketing, Affiliate Marketing, Influencer Marketing, Online Public Relations, Video Advertising, LinkedIn Advertising, Mobile Marketing and Marketing Automation.

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