Duplicate On Page Factors
There are several key on page factors that should be optimised to rank a website in Google, and these are:
However this website has many duplicate instances of titles, descriptions and h1 headers, which can result in them being penalised by the Panda algorithm within Google. This would lead to lower rankings and less visibility as a result.
They should aim to optimise each page for its own individual terms, and then add these terms and variations to the elements listed above.
