The ability to sell art online has helped many glass artists across the globe to weather the storm of the coronavirus pandemic.
Ecommerce and social selling give freedom to artists to sell their craft and make a living from their passion. But there are many questions beginners would be curious to know.
In the first segment, we're going to talk, is selling your art glass online worth it?
Is Selling Glass Art Online Profitable?
Selling your art glass items has become easy-peasy, as you can quickly set up your online store in minutes, and promote your art on various social media platforms.
There are many stores selling art glass supplies online, which makes the job all the easier for you to buy the supplies you need and create something outstanding for the local market.
You can also sell your art on top-rated eCommerce platforms such as eBay.
However, it is baffling to gain visibility and translate your prospective leads into sales. For that, you've to make genuine efforts to pay attention to your niche, and figure out your potential clients and know what kind of art they are interested in, and then you'll make handsome money by selling your art online.
In general, it has been seen if artwork is unique, it often stands out in the market, and bag higher prices.
How Do I Price My Glass Art?
Ideally, set an hourly rate, so you charge your art piece according to the number of hours you invested in it, right from the design, actual production to the final touchings. Then, you need to add the cost of materials, and the final asking price of the item is what you'll figure out quickly.
You should have a well-defined profit margin you'd want to keep on top of the asking price to get the selling price of your glass art.
Also, you should have some room for discounts to create an impactful market strategy for improved sales. Finally, you can always adjust the price of your art piece anytime you want to.
Promote Glass Art Over Social Media
You can establish your strong artist image by marketing yourself over the different social media channels such as Facebook, Pinterest, Twitter, or Instagram.
It is imperative to be consistent over social media. You must craft a well-researched strategy to boost engagements, share what your prospective clients love.
Measure the outcomes in terms of likes, shares, and comments. Get personal in your posts, but not too personal.
You must experiment with different objectives. It is a mistake to think you'll make immediate sales for social media marketing. So, if you directly aim for sales, you'll be disappointed. It is highly recommended that you keep a tap on different metrics for measuring success.
By varying the objectives and measuring your results, you'll have a sense of what kind of posts & efforts are best suited for your glass art business.
Are Online Galleries Worth It?
Yes, online galleries are soaring in popularity. The commissions are far less compared to physical art galleries. You can quickly display your work online, and customize your presence to better connect with your audience. To drive more revenues, you'll have to market and network yourself.
In the end, have patience as you can expect to make sales like crazy over the Internet. Give yourself time, track your efforts, tweak your strategy, and it is the success chant of an artist selling art online.
