OpenAI launched SearchGPT in July 2024. Since then, SearchGPT has set new standards in the search industry. It has the potential to change the organic results for good.
Marketers and researchers are already testing SearchGPT capabilities. They have tested SearchGPT for queries related to business, e-commerce, blogging, B2B sites, etc. The results display that SearchGPT is more about search results than traditional GPT results. It is also a competitor to Perplexity and AI Overviews.
What is SearchGPT?
SearchGPT is a GPT from OpenAI. It was launched to perform search engine-type operations. It is using current GPT data to produce generative AI results in natural language. When SearchGPT produces results, it also includes resources and citations.
OpenAI has called SearchGPT a new way to search. However, the company has not revealed everything that can make people rely on the tool.
There is no information about how SearchGPT accesses information and how it processes that information. It is confirmed that SearchGPT is using RAG. This technology connects web data with AI models. In other words, SearchGPT has access to the data that is not in their database.
BrightEdge Tested SearchGPT:
BrightEdge has tested SearchGPT, Perplexity, and AI Overviews to collect data points using their technologies. The BrightEWdge Generative Parser and Datacube X are the popular technologies that BrightEdge has used.
BrightEdge analyzed SearchGPT to understand:
- How it answers the query.
- What is its ability?
- What methods is it using?
Here is what BrightEdge Discovered:
SearchGPT vs. AI Overviews:
Google AI Overviews are gaining popularity as Google pushed them over search results. It is the reason why everyone is interested in knowing where SearchGPT stands in competition with AI Overviews.
Test results cleared that SearchGPT gives detailed answers with deep knowledge. Google AI Overviews gives short answers based on the latest trends.
According to BrightEdge, SearchGPT delivers reliable answers analyzed from authentic resources. However, it is not the best tool to find answers related to the latest trends.
SearchGPT vs Perplexity:
Similar to AI Overviews, Perplexity also delivers concise solutions. In other words, it is using technology that is like AI Overviews. It can provide biased answers, which is the problem with most generative AI tools.
SearchGPT stands as a better tool than Perplexity as it offers a comprehensive solution. Perplexity is best at giving quick answers.
SearchGPT and Google:
Many believe that SearchGPT can replace Google.
Well, it is not valid.
OpenAI has a clear plan to merge SearchGPT into ChatGPT. It will work as part of ChatGPT.
Now the question arises: is ChatGPT a competitor to Google?BrightEdge analysis shows that SearchGPT can deliver trustworthy results. Merging it with ChatGPT will make ChatGPT a powerful tool for search and research.
Conclusion:
SearchGPT, in its current state, is better than Google and Perplexity because it delivers diverse results from authentic resources, is capable of delivering competitive solutions, and is better at query interpretation, programmatic, and practical than many other tools.
It is a quality tool for research purposes.
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