After the crest of Bond Fever had enveloped popular culture the world over with the release of “Thunderball”, savvy advertisers were quick to jump on the merchandising gravy train. Kentucky bourbon Jim Beam signed up the man himself, Sean Connery, to appear in advertisements as himself from 1966 until 1974. Despite not being in character, Jim Beam used his associate as “the original James Bond” in their copy, even after Roger Moore had made his debut in “Live And Let Die.” (from mi6-hq.com)
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