So here is another from SEO tool founder Valery from SE Ranking. He is an experienced and passionate senior executive. CEO at SE Ranking - a cloud-based platform for SEO and online marketing professionals that provides a complete set of tools for comprehensive site audit, competitor analysis, website ranking, keyword suggestion and grouping, backlink monitoring, automated professional reporting, and much more. Besides standard SEO tools the system offers a set of additional features such as White Label and Marketing Plan aimed at bringing your professional digital services to a whole new level.
All on one platform within the same user-friendly interface.
Please introduce yourself to our readers. Can you tell us something about your blogging journey? How and when did you enter into blogging?
I have been working in IT industry for 15 years and I have a degree in computer science. I am married and have two incredible daughters. We like traveling together, watch movies, and do sports. I read a lot of business-related books.
My friends are passionate bloggers and I assist them with texts and topics for their posts. In our company, I have heavily involved in the designing the content plan for our blog and help write articles.
Does SE Ranking have an affiliate program and how bloggers can make money with SE Ranking?
Sure, we pay 30% of each sale you make, including rebills. Each user of the service is eligible to participate in the affiliate program with no additional registration needed.
Most importantly, you will receive the commission from the purchase in any case, even if the subscription is paid by an accountant of the company or the customer himself from another computer.
Why Content Marketing is playing a keen role in SEO 2018. Do you think that only content marketing is king, other SEO techniques are dead?
Each year it takes more and more effort to manipulate the Google search results. Now you are not only to have the best content in your niche but also motivate your subscribers and share (repost) it.
You need to pay attention to the promotion of the content in the social networks as search engines count link juice from this kind of traffic. Not to get penalized by Google, you need to create relevant content, video clips, participate in the discussions on QA websites, create your personal brand, and the brand of your company at the same time. This all will bring you valuable traffic.
Where did the idea of creating SE Ranking come from? Can you share brief about it?
At my previous company, we faced the problem that none of the software could check ranking in search engines with 100% accuracy in particular locations. We fixed this problem using unique tricks.
This was the very beginning. Later on, we were collecting requests from our users and now SE Ranking is one of the most advanced and functional platforms for SEO and marketing.
What is your marketing strategy for SE Ranking and how you plan to fight against tough in SEO tools?
We achieved excellent results in the past 3 years. We have more than 10000 paying customers. Our product attracts more and more people for its simplicity, and the presence of such vital insights as keywords rankings, website audit among others.
Each tool in our system has unique features that allow convincing the user to choose our SEO platform. We develop our strategy based on the idea of giving our customers more features in a much more user-friendly interface in comparison to our competitors.
What are the features in SE Ranking which you think are the most significant? Any special features you want to mention?
It's 100% accuracy of rankings in all the locations. The ranking check section is definitely the most robust on the market. We are constantly monitoring our competitors and none of them has yet delivered the ultimate set of features as we have. Target links, YouTube, cached copies, traffic forecast and SEO potential calculator based on your keywords, convenient keyword grouping in a compact and intuitive interface.
I would also like to tell about a comprehensive website audit and a separate tool called On page SEO audit. They allow to scan and bring up all the mistakes on the website, content duplicates in search and so on.
You may also like:A year ago we launched an SEO/PPC research tool and now it works in beta version, yet, it is already one of the most useful ones on the market. I highly recommend to check out Page Changes Monitoring feature. Agencies can track undesirable changes on the website that may affect rankings in the search results.
The rest of the users can track landing pages of their competitors, as well as changes made to their own websites due to the lack of communication among SEO, PPC and marketing departments.
Recently, one of our customers with 5 million unique visitors a month prevented moving robots.txt from the dev version of the website to the live version using the page change monitoring tool.
What is your biggest achievement so far and how your family reacted to your success?
My biggest achievement is my two wonderful daughters. I am very proud of them and they support me in everything, Regarding the company, our aim was 10000 paying customers and this year we achieved this number.
What should we expect from SE Ranking ? What are your plans? Is there any discount offer for BloggersIdeas readers?
Our aim is to make our product beneficial not only for the SEO experts but also for those who are making their first steps in the internet marketing. Our software allows to avoid mistakes in the work of the website, and not to forget to do necessary actions in SEO and online marketing using our marketing plan section.
You are welcome to use the coupon code: BloggersIdeas2017 for 20% off on any subscription plan for your first payment.
How you are building relationships with your Readers? How you make them stick on your blog?
We are always honest with our readers and write relevant content for the diverse audience including both newbies and experts.
What are your predictions for the SEO next year 2018? Do you think SEO is dead in 2018?
They have been constantly saying SEO is about to die:) In fact, this will never happen. Each year SEO market shows 5% growth, and the number of search engine users constantly increases. Correct running of the website that you promote will always show good results in SEO. Meanwhile, SEO is changing, as everything in the world.
How big is SE Ranking team and how many office SE Ranking have till now?
There are 40 people on our team at the moment. We have offices in London, development office in Minsk, and marketing and support team in Kiev. We also have representative offices in the USA and Russia.
Do you have plans to attend events in 2018 which are related to digital marketing & SEO?
Sure! Recently, we have taken apart in a big conference called Web Summit and learned there a lot. We are planning to attend conferences in 2018 and share our interesting cases and experience.
You are welcome to use the coupon code: BloggersIdeas2017 for 20% off on any subscription plan for your first payment.
