Call of Duty developer Infinity Ward believes that the audience most committed to the franchise lean more to the casual side of gaming by virtue of the fact that they play few or no other games.That’s according to executive producer Mark Rubin anyway, who told OXM “Regardless of platform – people’s gaming habits aren’t going to change just because there’s a new platform.” We have an enormous amount of players who are more in the casual game space, but they play a lot.
“It’s kind of a weird, ironic thing to say; They aren’t hardcore gamers, or even gamers, but they play Call of Duty every night. And those guys are going to continue to play regardless of platform. So I think not only will we continue to engage with that existing player base, but we’ll take next gen and see how far we can go with it.”
