SaleEvent Schema Example [2024]

Here’s an example for Black Friday:

It’s JSON format

{
  "@context": "http://schema.org",
  "@type": "SaleEvent",
  "name": "Black Friday Mega Sale",
  "startDate": "2024-11-29T00:00:00",
  "endDate": "2024-11-29T23:59:59",
  "eventAttendanceMode": "http://schema.org/OnlineEventAttendanceMode",
  "location": {
    "@type": "VirtualLocation",
    "url": "https://www.yourstore.com/black-friday-sale"
  },
  "offers": {
    "@type": "Offer",
    "url": "https://www.yourstore.com/black-friday-sale",
    "priceCurrency": "USD",
    "price": "199.99",
    "eligibleRegion": {
      "@type": "Place",
      "name": "United States"
    },
    "availability": "http://schema.org/InStock",
    "validFrom": "2024-11-29T00:00:00"
  },
  "organizer": {
    "@type": "Organization",
    "name": "Your Store",
    "url": "https://www.yourstore.com"
  }
}

It’s listed as schema type recongised by Google, and it shows on SERPs

Source