The billboards, reading “They Attract” in Russian, managed to attract the attention of many drivers and have caused 517 accidents in just one day.
“I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still out of pocket,” said Russian motorist Ildar Yuriev.
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Apparently the advertising firm wanted to get some attention before they launch their new mobile advertising format that goes in the side of trucks. Well, mission accomplished!
[Via: Naked breasts billboards cause 517 accidents in one day AutoBlog ]
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