Sometimes a redesign happens in one big swoop of a marketing moment. Sometimes it is evolutionary, and that is how the management team of Rio Negro, published in the scenic Patagonia region of Argentina, have decided to do it.
We began this project in 2015, when I made my first visit there with our Garcia Media Latinoamerica team of Senior Art Directors Rodrigo Fino and Paula Ripoll. It was a briefing session followed by a two-day workshop where our initial ideas began to percolate.
Now the first results of that work is here, with two of the supplements launched last week, and to be continued until May when the entire project will have been launched.
The project includes print and digital.
We have worked closely with the internal team of Rio Negro: Gustavo Nori, art director, Daniel Juri, Editorial Editor, Guillermo Berto, General Editor..
Rio Negro is the market leader in the beautiful Patagonia region in the south of Argentina, where it has been a daily presence since 1912.
