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The beauty ideal was changed by Ri-ri.
With her makeup and skin lines, she is making beauty more inclusive.
She became famous for her pop music. She is an accomplished businesswoman who uses her brands as a positive force for change.
It’s hard to remember a time before the singer. Her first hit, “Pon De Replay,” was an instant classic and her second hit, “Umbrella”, was the soundtrack to the late noughties and early 2010s. The pop singer in the Loud era had pillar box red hair. The impact on society has been significant. In September of last year, the singer-turned-entrepreneur transformed the cosmetics industry.
It doesn’t sound like hyperbole. Do you see any of the different foundation ranges on the shelves? That was made possible by Rihanna’s brand, Fenty Beauty. The singer has changed her style for the better too. Climate justice philanthropy is something she has turned her hand to. She uses packaging options with a reduced impact on the planet to find sustainable beauty solutions. There is a lot to celebrate when it comes to the singer. Here are a few of her accomplishments.
Foundation ranges used to be mostly skewed towards light skin.
She was the first to offer a truly inclusive foundation.
The beauty industry standard was white before it was named after the singer. People of color were not considered important. You only had to look at the foundation and concealer shades to see that. There are many light and dark shades, but only a few. The Pro Filt’r Foundation launched with 40 shades that were evenly distributed from dark to light. The singer was correct that Fenty made more than 100 million dollars in one month. It is worth almost $3 billion today.
The Pro Filt’r Foundation now comes in 50 shades, from the whitest of white, to the dark of dark, for people with albinism. As for other brands, Fenty forced them to change their products. Most foundation ranges offer more than 30 shades. The Double Wear Stay-In- Place collection has 60.
When it comes to diverse and inclusive campaigns, Fenty is uncompromising.
She always puts racial diversity front and center.
Foundation shades are important. Really important. They are just a small part of beauty. Digital campaigns and social media have visual representation. This has been missing in fashion and beauty before. A study found that 80% of models in print ads were white. The majority of the world’s highest paid models were white and slim. When it comes to diverse representation in campaigns and advertisements, the singer-actress, Riri, is uncompromising.
In her first-ever campaign video, the singer-turned-CEO made sure that the industry’s most underrepresented communities were front and center. In the first few seconds, a British-Jamaican model is on the screen. She is followed by Slick Woods, who has a gap toothed smile. Halima is the first-ever hijab-wearing model in the Miss Minnesota USA pageant. Every shoot for the brand has followed suit. The 11 million followers on its main account is a testament to the fact that Fenty frequently partners with influencers of color.
She is gender inclusive.
The beauty industry is gendered too. Makeup and skincare products have been seen as a woman’s game. People of all genders like beauty. That is the reason why gender-neutral brands, like We Are Fluide, Jecca Blac, and NOTO Botanics, are becoming more and more commonplace. Young people are the most likely to identify as non-binary or trans. McKinsey research shows that nearly half of Gen Z consumers place value on brands that don’t split products up.
With her vegan skincare brand, she works with models of all genders. Every social media post with a model has pronouns in the caption. According to a VSCO survey on Gen Z consumers, Fenty Beauty is the most loved brand in this age group for inclusivity and representation. The second? The lingerie brand is owned by singer and actress, Riri.
All communities are being represented by Savage X Fenty.
Everyone deserves a place in the spotlight.
The disabled community feels represented by the lingerie and underwear offered by Savage X Fenty. The brand hires models with limb differences and wheelchair- users for its shoots.
Shaholly Ayers, a congenital amputee, told Forbes that she had never been a part of a fashion show that was inclusive. She said that almost every body type, race, sex, and celebrity were mixed together on the set. Everyone was treated the same and no one was more special than the next.
She breaks down the barriers.
If you search for maternity style, you’ll get a lot of results, including long flowy tops, stereotypically feminine calf length dresses, overalls, and of course, stretchy pants. Of course, these all have their place. It all depends on individual preference and comfort. Since she announced her pregnancy in a cool way, Rianna has shown that she doesn’t have to be demure. It can be risky, powerful, and even sexy. If you want, you can wear lace-up tops and low-waist pants with a slit. There are no rules when it comes to fashion and beauty.
The Butta Drop Whipped Oil Body Cream can be refillable.
She supports sustainable beauty solutions.
Beauty has a big impact on the planet. The industry produces one billion units of packaging every year. There is work to be done, but she is always looking for more sustainable alternatives.
The Butta Drop Whipped Oil Body Cream is one of the refill options for Fenty Skin. The brand wants to eliminate excess packaging. Each product page has an “earth-conscious details” section with guidance on which parts of the packaging are recycled or reuseable.
The singer says that nobody is perfect. We can try our best to do right and we will keep evolving as we go.
The climate crisis is supported by her foundation.
She uses her money for good.
There are environmental efforts that are not limited to beauty. The singer uses the wealth generated by her brands to support climate justice.
She made a pledge to The Clara Lionel Foundation. She founded the organization in 2012 and named it after her grandparents. Communities of color that are disproportionately impacted by the climate crisis are prioritized by the nonprofit. More than 150 projects have been funded by the CLF so far.
Her brands link up with her philanthropy. The sleepwear collection was launched to support CLF. The Caribbean Equality Project, which helps to support LGBTQ+ people in the Caribbean, was one of the organizations that received a grant in May.
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About the author.
Charlotte writes about sustainable beauty, fashion, food, and culture. She has a degree in history and a certificate in cultural heritage.
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images: live kindly
source: live kindly
