Marketing & Advertising Magazine

Repurposing Your Content: 5 Creative Ways to Get More Mileage Out of Your Message

Posted on the 04 December 2013 by Scotcombs @3rdplanetmedia

Steam Gears“Over half of all businesses engaging in content marketing, small and large, say producing enough content is a challenge. It takes a lot of time and effort to create even one piece of great content, where smaller pieces like blog posts and checklists can take a few hours. Unfortunately after all that time and effort, most companies only wind up with one piece of content to show for it. However there’s no rule stating you can only create one piece of content per idea. If you plan strategically, you can repurpose your ideas so that one marketing message can be presented and distributed across many pieces of content. This allows you to be more efficient so you can stop feeling stressed about publishing enough material for your company. Here are five creative ways to get more mileage out of your message by planning ahead and repackaging it into new content to share in new places:” More from this article by Alon Popilskis>>>


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