A new study by Neal Roese, Kellogg professor of marketing, finds that romance is the most common source of regret among Americans. Other common sources of regret include family interactions, education, career, finances and parenting. For the study, Roese and Mike Morrison of University of Illinois at Urbana-Champaign analyzed data from a telephone survey of 370 adult Americans.
Subjects were asked to describe one regret in detail, including the time in which the regret happened and whether the regret was based on an action or inaction. We found that one's life circumstances, such as accomplishments or shortcomings, inject considerable fuel into the fires of regret, Roese said. Although regret is painful, it is an essential component of the human experience.
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