“Statistics show a greater proportion of consumers are watching video online than on TV. According to a Nielsen survey, 84% of consumers watch video on their home computer, a figure that surpassed television viewing for the first time. This is one of many arguments for increasing video usage in your content marketing. In a recent survey of VerticalResponse customers, 35% of respondents indicated they are using YouTube as part of their marketing strategy.
Dan Dinsmore, chief executive of marketing agency OverIt, says creative videos can increase click-through rates, decrease unsubscribes and boost customer retention.
“On average, the clients that we create video for have 60 to 80 percent lower opt-out rates and about a 50 percent increase in click-throughs,” he says. “With these numbers, you can’t underestimate the power of video.”
There are a lot of tools out there that can help small businesses make and share videos including GoAnimate, WeVideo and Vine, but before you set up a camera, here are some video tips that helped OverIt become a powerhouse in video.” More from this article by VerticalResponse>>>
