For those looking to find environmentally and socially equitable companies and products, the ReDirect Guide helps put consumers in touch with businesses that put sustainability, both environmental and social, first. The ReDirect Guide is “a new breed of media company – one that is dedicated solely to creating innovative and effective media that encourages green living and sustainable communities; one that focuses on the end result of its messages instead of simply contributing to the chatter of commercialism; one that holds itself to the market rigors of a for-profit corporation while operating with a mission and ethics expected of a non-profit organization.” Much like 2nd Green Revolution, their “actions are driven by three bottom lines – planet, people, profit.”
The products and services they offer “are designed to promote businesses that incorporate environmental and social responsibility, to strengthen community, to provide educational resources, and perhaps most importantly, to make it easy for consumers to find healthy and sustainable products and services in their area. As our name implies, we redirect consumer support to sustainable companies by providing an easy to use guide to green businesses and local resources.”
Currently ReDirect is in three regions within the United States: the Portland and Vancouver metro area of Oregon and Washington; the Greater Salt Lake City and Park City region of Utah; and the Northern Front Range region of Colorado including Denver, Boulder, Fort Collins, and the surrounding communities. ReDirect offers a physical directory, like the YellowPages, as well as maintaining an online compendium of resources. ReDirect began 10 years ago in Portland and expanded east in 2004 to Utah and 2006 to Colorado. ReDirect’s founder, Michael Johnson, started the guide to fill a niche in the advertising world. He saw that there were no media outlets that connected “conscientious consumers to local, healthy and sustainable companies.”
Each ReDirect Guide contains companies in the following categories:
- Apparel & Accessories
- Babies & Children
- Community & Education
- Financial Services
- Food & Drink
- Health & Wellness
- Home & Garden
- Home Improvement & Building
- Lifestyle & Culture
- Pets
- Recreation, Travel & Exercise
- Services: Business & Consumer
- Transportation & Energy
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