With the advent of social media in all its forms the potential for reaching thousands, if not millions, of people was introduced to individuals and businesses alike. No longer is it the domain of only those with massive advertising budgets. With that power and potential, however, comes the potential pitfalls and mistakes to ruin reputations. Here, Rachel Matthews introduces a service that can help you and your business avoid those pitfalls…or at least climb out should you fall down one. Introducing Qnary.
When coal miners would carve their way through a mountain searching for the next new vein to mine, they would need spotters to help safely guide them. All sorts of noxious fumes waited to kill them, like carbon monoxide, methane and carbon dioxide.
Domestic canaries saved lives during those periods. The bird expired from the fumes before the miners did, giving an indication of whether a cavern was safe for humans.
In today’s tech-driven world, a ‘canary in the coalmine’ is still applicable to both the business industry and the larger marketplace of stocks and investments. Because technology is now integrated with virtually everything of import that we undertake. This includes the new age of Public Relations.
Qnary, the reputation service, hopes to apply that same thinking to your online reputation management. Without all the dead birds, the service aims to give you more control over sniffing out potential blotches in your online record and finding ways to improve it.
How it Works
Entrepreneur Rich Gorman talks about how your brand’s reputation would work in an ideal world. In his words, “The top listing is your company website, and under that are your social media profiles and possibly some brand-enhancing press,” and he goes on to detail what to look out for. Bad reviews, complaints and listings that you don’t have control over are all potentially dangerous to your brand. This becomes a huge volume of data to sort through, almost a job in and of itself.
Qnary analyzes your presence on the web, then summarizes that data in graphs that are simple to understand. It also walks you through a series of steps meant to enhance your online presence, such as improving your Google + profile and conducting some basic SEO. Qnary also shows you recent posts made about yourself or your brand, providing a solid snapshot of what people think of you or your brand at any given point in time.
For Individuals
One of the chief challenges job seekers come up against is a lack of real estate in search. Simple concepts like owning your name as a domain, or generating quality content to build your status end up lost. Qnary looks at some topics you define and helps you cull information about those topics and how they fit into your persona. This helps not only to analyze your presence, it can help you find more ways to grow it.
You can also quickly review an image search for yourself and remove those photographs you’d rather not brag about.
For Brands
Brands are extremely susceptible to negative reviews from anonymous users. Qnary aims to help improve a brand’s chances on the web by offering them more tools to find review data without a lot of legwork on their part. Qnary also looks at your brand’s marketing materials and reviews them for accuracy and consistency. The result is that your messaging becomes more finely tuned and you stay in touch with customers across the web.
Qnary offers a measure of engagement, which looks at how often your posts are discussed. Facebook’s business page may be a more reliable barometer, but every bit of data helps.
For Managers
There have been a slew of stories to hit the social sphere recently of employees going above and beyond to cause trouble for a brand. Whether it’s a customer dispute taken to social media, or just employees behaving badly, Qnary hopes to help you put a lid on it before it becomes a problem. You can follow employee social media accounts, but also identify brand ambassadors to help spread word about your product.
Qnary promises a lot of things out of the box, with toolsets catered to different needs. Tools like Qnary are valuable for professionals at all walks of life. If you’re savvy, much of Qnary’s tools are arbitrary additions to freely available methods. One thing Qnary does effectively is consolidate your efforts to track your reputation online.
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