Hair & Beauty Magazine

Purple Shampoo: L'oréal Professionnel Série Expert Silver Shampoo

By Kellilash @Kellilash
We all wish our blonde hair would stay the same as when we leave the salon, right?Purple Shampoo: L'oréal Professionnel Série Expert Silver Shampoo

For anyone who has blonde hair, whether it be natural, highlighted or color treated you shall know the importance of keeping your color bright, shiny and healthy, which to be fair (excuse the pun) is hard to do if you don't use the right products to keep your blonde hair looking its best. 

I am constantly looking to find the best of the best when it comes to haircare as I love hair products. Its not just a case of 'washing' our hair any more, its all the added benefits that we focus on nowadays.

Purple Shampoo - How it WorksPurple shampoo is designed for both women and men with blonde/silver/grey/white hair and as the names states it is a purple coloured shampoo that not only keeps our hair looking clean, but it has a special purpose that other shampoos don’t.  It helps to keep our hair the blonde color we like. It is recommended for natural blondes, color treated or blonde highlights. After a salon trip our fresh hair looks bright, vibrant and gorgeous but as time passes things dull hair color and cause it to turn yellow or brassy. 
Purple Shampoo: L'oréal Professionnel Série Expert Silver Shampoo

When you look at a colour spectrum wheel, purple and yellow are at the opposite ends of the colour spectrum. When you wash your hair with purple shampoo, your hair absorbs a small amount of the purple pigment. Since they are opposites, the purple neutralizes the brassy yellow, restoring your hair to its former beautiful colour. Purple shampoo is the cure for all of your brassy hair troubles. 
Purple shampoo is designed to be used alongside your regular shampoo and not daily, use 1-2 times a week to see the real benefits and best not leave it in your hair for more than 5 minutes, as too much of the pigment may be absorbed, leaving the hair with a purple or gray tinge. This is fine if you like that purple tinge look but each person shall be different so just experiment.
My Top Purple Shampoo - L'oréal Professionnel Silver Shampoo


Purple Shampoo: L'oréal Professionnel Série Expert Silver Shampoo

L'oréal Professionnel Série Expert Silver Shampoo

"This L'oreal Professional Série Expert Silver shampoo gives clarity and shine which gives your hair a healthy look and feel. With the specific anti-yellow action Silver shampoo its to be used for reducing unwanted yellow tones of pre-lightened, tinted blonde hair or highlights"


Purple Shampoo: L'oréal Professionnel Série Expert Silver Shampoo

L'oréal Professionnel Série Expert Silver Shampoo

So I have tried many purple shampoos but WOW, this stuff works like none other I have ever tried.

Simply Ah-Mazing!!! I have stayed very loyal to my Aveda purple shampoo for many many years now as it is very gentle on the hair and scalp and very effective but the L'oreal Professional is probably three times more concentrated as the results speak for themselves. After each use, my hair actually looks just the same as when my hairdresser has finished toning my hair, even months after a salon visit. Pretty impressive stuff right?!

Results after use on wet and dry hair -

My hair is naturally fair with a full head of ash blonde highlights.

Purple Shampoo: L'oréal Professionnel Série Expert Silver Shampoo

Wet Hair Results -
L'oréal Professionnel Série Expert Silver Shampoo 250ml 

You can see above how noticeable the ash tones are already after shampooing on wet hair. I was able to comb through without any tugging on my hair at all.

Purple Shampoo: L'oréal Professionnel Série Expert Silver Shampoo

Dry Hair Results -
L'oréal Professionnel Série Expert Silver Shampoo 250ml

Are you 'Worth it?'

You can instantly see how toned down my hair looks with its beige tone rather than any yellow tones and left my hair feeling very soft, shiny and a shimmering blonde color. It smoothed down the hair fibres making the condition of my hair look immediately a lot healthier.

I was so impressed with the results as this is a great way to help preserve your hair color and make in-between salon visits more bearable when you hair gets to that 'few weeks until your next hair due date' when it can look dull.

Be Warned!

This shampoo is highly concentrated so use only a small amount, the size of a €1/£1 coin should suffice. Do not leave on the hair for any more than 5 mins maximum as it may have the tendency to turn your hair purple as well as your hands so wash them immediately after use! I rinsed this out of my hair almost straight away.

After using any purple shampoo be sure to use a good hydrating conditioner afterwards as this process can be very drying, robbing your hair of its moisture that your hair needs for bounce and shine. So, as like normal shampoo, purple shampoos are not a one-type-fits-all product. You must find the product that best suits your personal needs and hair type but I highly recommend you give this one a go if you are a fan of keeping your blonde hair just so, as we do have the most fun ;-)
Online Stockists - 

  • L'oréal Professionnel Série Expert Silver Shampoo is able available from Feel Unique £8.10/€10.53 and Look Fantastic £7.10/€9.53 with free worldwide delivery!

Now you really do have the excuse of 'I'm washing my hair'!

Have you got any good hair recommendations? 
Purple Shampoo: L'oréal Professionnel Série Expert Silver Shampoo
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