Hair & Beauty Magazine

Product Packaging: 5 Essential Steps

By Alyssa Martinez @ItsMariaAlyssa

When packing your products, you must pay attention to several aspects to ensure that they travel in the best conditions and arrive at their destination intact. One of the most important things is the box packaging, one of the best boxes to use, especially for fragile items is Gaylord box which you can find here https://thegaylordboxexchange.com/california/

In today's post, you will find a summary of the tasks that you should complete before the shipment goes out the door: find out what the 5 essential steps are in product packaging.

1. Packaging: choose the right type of box

The first step is perhaps the most important of all. And that is, whatever you're transporting, it's not just any kind of box. The box chosen should leave as little space as possible between the product and the box itself, as this avoids knocks on the product and, at the same time, also pays for a volumetric weight that does not correspond to the actual volume of the product transported.

The ideal, if you can, is to bet on custom-made boxes, among whose models you are sure to find one that fits well with the type of products you sell. All these boxes can be adapted to the size of your product and you can also choose their thickness according to the level of protection you need.

But if you prefer to go for standard boxes, always choose the one that best fits the size and shape of the product, so that shocks are minimized.

2. Packing: evaluate the purpose of the packaging

Depending on your packaging objective, you will need one type of box or another. For example, if your main objective when packaging your product is to protect it during long transport, probably the best option is a custom-made box made with 2 layers plus corrugated cardboard, the most resistant thickness.

But if your objective is to present the product in an elegant way, then it may be a good idea to explore the boxes by sectors that you have at your disposal.

If, for example, you sell wine bottles, you may find interesting bottle cases with windows and handles, or packaging such as the Total Wine Pack, a two-level individual bottle packaging system with an air chamber that guarantees maximum protection.

If you are into fruit and vegetables, you will surely find it very interesting to use a product box with dividers that will allow you to present the food in compartments, without them getting mixed up.

If you're a refrigerated product distributor, you're certainly not going to be able to use just any box. And, aware of this, we have isothermal boxes in various sizes, which guarantee that everything arrives at its destination without compromising the cold chain.

If, on the other hand, you sell fashion, having boxes that allow you to hang the garment from a hanger inside the box itself to improve its presentation, as is the case with the wardrobe box or the clothes delivery box, you will surely find it a great idea.

In short, depending on the purpose of the packaging you will need one box or another. The point is to be clear when choosing the box and be aware that you have a lot of possibilities: you don't have to settle for just any format!

3. Packaging: insert protectors in the box

If you do not have a custom-made box and the packaging leaves a gap between the product and the box, it is essential that you fill that gap with additional protectors.

The most common are air protectors, but for example, if you sell bottles of wine or oil you also have bottle protectors that will absorb the initial impact of any blow.

In addition, if you sell refrigerated products, it is essential that your packaging includes thermal accumulators, as well as being special for the transport of this type of product. With the thermal accumulators, you manage to maintain the maximum time possible the temperature that the product had when you put it in the box.

4. Packaging: close the box well

There is no point in choosing the right box and adjusting it as much as possible to the purpose of the packaging if it is not properly closed and the product may end up coming out by accident.

Therefore, the fourth essential step when packaging products is the proper closing of the box, which must be done with special adhesive tape for cardboard. Thick tape or other options such as painter's tape or insulating tape are not valid: with these options, you do not guarantee the hermetic closing of the box.

In addition, it is highly recommended that you apply the adhesive tape with a sealer, as this will ensure maximum precision when closing the box, as well as avoiding bubbles and roughness that can disfigure its presentation.

And finally, if you wish it is also a good idea to reinforce all corners, vertices and closing points of the box with adhesive tape, and not just use it to seal the top closure. This ensures that your box will be closed bombproof and that even if it suffers severe blows, there will be no one to open it!

There are adhesive tapes for all tastes: you can have them in kraft finish, polypropylene in transparent finish or 100% customizable with your brand's graphic image. You can even use decorative adhesive tape if you're in the mood and want to bring some life and joy to your boxes. You choose!

5. Packaging: decorate if you consider it necessary

More and more companies are deciding to decorate their cardboard boxes with a special detail: in addition to the customization of the adhesive tape with the brand's graphics or the use of decorative adhesive tape, many businesses are encouraged to give their packaging a different touch.

To do this, many use decorative vinyl, a very easy and economical way to customize your box without investing in custom printing. Likewise, another good option is to bet on washi tape, a decorative resource with infinite possibilities.

We hope this post has helped you to clarify the essential steps in product packaging, do not hesitate to put them into practice!


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