Marketing & Advertising Magazine

Powerfully Creative Hand Hygiene Ads

Posted on the 13 September 2013 by Gerard @presurfer
Powerfully Creative Hand Hygiene Adsimage credit
Hand washing is among the most essential and effective steps that can be taken to stop the spread of harmful pathogens. So what makes an amazing hand hygiene poster? Well, it appears that the key is to create a powerful and compelling message that's backed up by an obvious answer - namely, the product in question.
Sometimes eliciting fear works, but a simple, cleverly executed message can also do the trick. One particular solution, it seems, is to make people aware of the potentially harmful things they touch on a day-to-day basis without even realizing it. Here are 10 powerfully creative ads that make us want to take better care of our hands.

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