Fashion Magazine

Plastic Fantastic – Sofie Antonsson

By Simonettha

Sofie’s point of you about sustainable fashion is interesting and her way to explore fashion is even more fashinating.

4_DSC5201edit kopia

“I was born and raised in a small town in south of Sweden, close to the Norwegian border. Growing up in a fading industrial community, shopping was something exclusive. (This was before online-shopping got big) We had to travel almost two hours to get to a shopping mall that housed the large brands. I loved those malls. The feeling I could get by wearing certain clothes always fascinated me. How you want to present yourself – and therefore how you want people to see you, like you could control that? I found it extremely interesting to combine and make alterations to my own clothes to get different expressions.”

1_DSC5038

 What’s the concept of your latest collection? My latest collection is called: Plastic Fantastic. The collection questions the image of sustainable fashion, due to the fact that natural fibers are seen as more sustainable than synthetic fiber. However, polyester is the only material able to be up-cycled into infinity! By using this contradiction I question the illusion of sustainability – by working with the aesthetic of fashions romanticizing of nature to present the possibilities within closed loops-polyester.

_DSC5345.JPG

 What inspires you the most? Different kinds of escapism. What makes people get through their day: fantasies daydreams, longing for something else than their ongoing life.

_DSC5345

 How does the place you live in affect your design? Since I’m surrounded by everyday people, in a small town, I tend to focus on concepts that could be applied on actual wearable fashion. The different seasons in Sweden affects me due to the different lives we live during winter and summer according to weather and temperature. I want, and wish, for Sweden to be a role model when it comes to sustainable fashion and consumption in the future. I think it is our duty as an rich, well-developed country.

_DSC5209

 What’s the future of fashion according to you? I hope that we in the future can get companies to be transparent with their production and spread more awareness to consumers, so we together can make the fashion industry better. I hope for lots of sustainable, effortless fabulous-ness in the fashion-future.

_DSC4936

 What’s your next project? Right now I want to get a insight in the fast-fashion business to se how more sustainable fashion could be applied in this area. At the moment Im learning from the inside at one of Swedens leading fast-fashion brands. Further on… Hit me up with a job!

IMG_7359

 Photographers: Jan Berg, Anna Tåkvist

Instagram: @anton.sofie

And don’t forget to follow SO WOW on TwitterFacebook and Instagram!


Plastic fantastic – Sofie Antonsson

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Can You Install Spy Software on a Cell Phone Remotely?

    Install Software Cell Phone Remotely?

    Mobile monitoring remote installation question from folks asking again and again, but in different fashion: Many ask how to track a cell phone remotely without... Read more

    The 23 February 2018 by   Ruby Mariah
    GADGETS, TECH
  • Cessna A185F Skywagon

    Cessna A185F Skywagon

    @ Lake Hood, Anchorage, AK September 2017 Photographed this pretty Cessna while on my way to the Alaska Aviation Museum.  Lake Hood’s oldest and largest seaplan... Read more

    The 23 February 2018 by   Htam
    PHOTOGRAPHY, SOCIETY
  • Top Three Tips For Future Women Leaders

    Three Tips Future Women Leaders

    My business, Remodista, is focused on disruptors in the retail industry through a collaborative lens. Implementing community as my business model has allowed fo... Read more

    The 23 February 2018 by   Ncrimaldi
    BUSINESS, CAREER
  • 8 Keys To Migration From A Consultant To A Freelancer

    Keys Migration From Consultant Freelancer

    Being a consultant is a role that works with big companies, but I have found that it doesn’t get much traction in small businesses and startups. Read more

    The 23 February 2018 by   Martin Zwilling
    BUSINESS, CAREER
  • Eggplant Dip

    Eggplant at its yummiest. Slice, roast, and blend with olive oil, spices, and a touch of lemon. That's it! Try it as a low-carb dip for veggies or a topping... Read more

    The 23 February 2018 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • In Love with Botswana: Walk in the Wild on Your Safari Tour

    Love with Botswana: Walk Wild Your Safari Tour

    Tucked away in the heart of Africa, the landlocked nation of Botswana is Southern Africa’s best-kept secret. For a luxury safari tour, there is no better... Read more

    The 23 February 2018 by   Enchantingtravels
    TRAVEL
  • New Music Round-up Featuring The Districts, Wye Oak, Rosborough, Sleepovers and...

    Music Round-up Featuring Districts, Oak, Rosborough, Sleepovers Barely Civil

    The Districts – ‘Nighttime Girls’ In this “song about the allure of escapism and a character’s general preoccupation with shallowness and neon light”, The... Read more

    The 23 February 2018 by   Spectralnights
    ENTERTAINMENT, MUSIC

Magazines