In today’s vlog, I took a deep dive into one of the most talked-about tourism campaigns in recent years — the SIGHTS TVC 60s, launched by the Department of Tourism (DOT) Philippines back in 2017. đŸ‡ľđŸ‡✨
This video ad, which was meant to highlight the beauty and inclusivity of the Philippines, unfortunately sparked controversy almost immediately after its release on June 12, 2017. Many netizens pointed out its uncanny resemblance to a 2014 tourism ad from South Africa, raising an important question: Was this plagiarism or a creative adaptation? đŸŽĽ WATCH THE VLOG:
My Personal Take đŸŽŹ
As a content creator and proud Filipino, I watched both ads side-by-side and carefully analyzed the visual elements, storyline, music, and overall concept. There were undeniably similar moments — especially in how the twist of the blind traveler was revealed. Both ads used the same narrative style and emotional hook.Now, McCann Erickson, the advertising agency behind the DOT’s version, denied any form of copying. But watching the two ads closely, it’s hard not to question where the line is drawn between inspiration and imitation. đŸ¤”
