Pinterest is embracing businesses and brands with their new business pages.
In their new business section, they walk you through some best practices according to Pinterest. Here’s a quick glance at the topic areas they cover.
Note that these are all the things Pinterest consultants have been blogging about for months – nothing new here unless you’re a total Pinterest newbie.
What Works
Create your profile.
- Verify your website.
- Create inspiring boards.
- Highlight specials.
- Celebrate seasons and holidays.
- Make it personal.
- Show how you’re different.
- Get creative with pins.
- Write thoughtful descriptions.
- Link to a useful web page.
- Pin from mobile.
Build a Community
- Collaborate with other pinners.
- Ask questions.
- Promote your pins.
- Reward your strongest advocates.
Send Traffic Your Way
- Make products discoverable.
- Show off your content.
Learn and Grow
- Do a Pinterest search.
- Check out your source page.
- Browse feeds.
Pinterest also supplies some case studies. Yay for case studies!
AllRecipes Case Study
Etsy Case Study
PetPlan Insurance Case Study
Additional Case Studies
Jetsetter
Organized Interiors
If you already have a Pinterest account, you can easily convert it to a business page.
They also include a Pinterest brand guidelines section for use of their own brand by other businesses.
When you boil it down, the Business Pages for Pinterest aren’t really much different from having your own personal Pinterest account – at least not at the moment. But rest assured, there will soon be some kind of advertising and commerce tools, and I’m betting measurement and analytics tools as well.
Are you planning to convert your business over to a Business Page on Pinterest?
