Art & Design Magazine

Pencil Vs Camera - McCann Erickson - Bite Lithuania

By Benheine @BenHeine

BITE LITHUANIA (Telecommunication Company):  "Cost control" campaign from Alberto Berton on Vimeo.
BITE LITHUANIA (Telecommunication Company):  "Cost control" campaign from Alberto Berton on Vimeo.


BITE LITHUANIA (Telecommunication Company): "Phone insurance" from Alberto Berton on Vimeo.
Pencil Vs Camera - McCann Erickson - Bite Lithuania
Pencil Vs Camera - McCann Erickson - Bite Lithuania
Pencil Vs Camera - McCann Erickson - Bite Lithuania
Pencil Vs Camera - McCann Erickson - Bite Lithuania
Pencil Vs Camera - McCann Erickson - Bite Lithuania
Pencil Vs Camera - McCann Erickson - Bite Lithuania
Between 2012 and 2013, Ben Heine collaborated with McCann Erickson advertising company in Bucharest (Romania) to create the above TV commercials using his Pencil Vs Camera concept. These ads were broadcasted in Lithuania for Bite telecommunication company. Heine traveled to Romania several times to work on these commercials and to guide other illustrators to imitate his style. More info. McCann Erickson and Bite have used Heine's concept in several campaigns.

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