Originally posted on TechCrunch:
Editor's note: Tom Lee is the Head of Sales & Operations for Fliptop.
Hot on the heels of a partnership with Dun & Bradstreet, the announcement of the Datalogix acquisition marks an aggressive move on Oracle's part - an attempt to prove to the market that it's getting serious about data-driven marketing. Salesforce added Datalogix to its marketing cloud back in April 2014. This Oracle acquisition will probably be making some Salesforce folks feel like they got a lump of coal in their stocking this year.
The past year has seen much fanfare surrounding marketing cloud solutions, integrated software promising to help maximize and measure marketing impact across all activities. Oracle's Data Cloud is the latest part of the company's answer to this growing category, and Adobe, Marketo, Salesforce, SAP, and IBM all have their own take on the one-stop enterprise solutions. In developing its own cloud platform ...
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