OpenAI has launched SearchGPT, a prototype GPT, to test and explore new features. SearchGPT answers questions quickly in clear words and mentions resources.
OpenAI is making people join the wait-list for the launch of SearchGPT.
According to Nicholas Thompson, CEO of The Atlantic, Sam Altman and the OpenAI team worked together to make AI search effective and accurate. SearchGPT can deliver high-quality answers in the fastest way possible. It sources content from trusted publishers.
Here is everything you must know about SearchGPT.
SearchGPT:
SearchGPT is a new feature for ChatGPT. It empowers search capabilities to the OpenAI tools. It can quickly source information to deliver results accurately. OpenAI is opening SearchGPT for a limited number of users to test and collect feedback.
If the test brings good results, then OpenAI will include its features in ChatGPT Pro or ChatGPT Plus. SearchGPT will display source citations, which creates a better user experience than just showing the resource links.
It enables publishers to manage their content contribution in SearchGPT.
What is New with SearchGPT?
New Way to Search:
SearchGPT offers a new way to perform searches using ChatGPT. It displays relevant results based on user questions. It also empowers ChatGPT as a search engine rather than just a chatbot.
What SearchGPT Prototype offers:
SearchGPT makes conversations with ChatGPT more human with questions and follow-ups. Answer with real-time information from trusted resources.
Share links from quality websites.
Partnership with content creators and Publishers:
OpenAI is collaborating with a limited number of creators and partners. This partnership is displayed in the results as SearchGPT shares publisher sites with the searchers. Creators get to boost their traffic and engagement.
Note: ChatGPT only displays links to the top and high-quality publishers.
What is in it for Publishers:
- AI Training: SearchGPT works differently than other generative AI features of OpenAI. Sites excluded from AI training can still be displayed in search results.
- Content Usage: Publishers can decide how SearchGPT can use their content.
- Feedback: With the SearchGPT prototype, OpenAI is collecting feedback that will help improve upcoming GPTs and features.
- Insights: OpenAI also shares relevant information about content performance with content creators.
SearchGPT Prototype:
SearchGPT is available as a prototype for a limited number of users only. OpenAI is collecting feedback that indicates that the data will be used to improve ChatGPT features and products.
What is the Importance of SearchGPT?
SearchGPT is a hint towards the predictions that ChatGPT can replace search engines. Now, it is targeting the search market.
While Google is also ready with Gemini and search engine results, SearchGPT's presence in search can also impact user behavior, digital marketing, and content creation.
Impact of SearchGPT:
- A new era of content discovery and distribution.
- Changes in SEO strategies for AI.
- New partnerships between publishers and OpenAI.
What's Next:
OpenAI is empowering ChatGPT and launching new tools to help users. SearchGPT is just a new addition to ChatGPT capabilities. It is yet to be seen how SearchGPT will perform in real-world scenarios.
Conclusion:
OpenAI's initiative to collaborate with content publishers opens a new way for content creators to increase traffic, engagement, and discovery.
It is the beginning of AI search.
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