News cycles, breaking news and social media
This is the weekend edition of TheMarioBlog and will be updated as needed. The next blog post is Monday, June 3
TAKEAWAY: While printed newspapers may have lost their time advantage when it comes to breaking news, the brand has gained an even better type of time advantage via mobile devices, and, as in the case of The Miami Herald, through Twitter and other social media outlets.
A recent Nieman Lab report describes how at The Miami Herald, Twitter is the all-powerful weapon to break news (often with visual images) early in the morning and throughout the day, but also with curated material to stimulate conversation in the evening.
This is exactly what we know works with users universally—they want the latest in the early morning, to see what happened while they slept; they want to be “in” with what they should know about for dinner conversation, or for leads on stories to follow through via “lean back” platform such as the printed newspaper or the tablet.
The Miami Herald example is worthy of notice. It is also valid testimony that users are connected via their mobile devices as soon as they open their eyes and all the way till they turn off the lights at night.
And speaking of news “cycles”, as in Bicycles…..
The New York Times experiments with native advertising on two wheels
http://www.niemanlab.org/2013/05/the-new-york-times-experiments-with-native-advertising-on-two-wheels/
Highlight:
The New York Times just released an update to its New York City things-to-do app The Scoop that includes a new feature: real-time information on the location and capacity of nearby Citi Bike stations. That’s the new NYC bike-sharing system that debuted yesterday.
Of special interest this weekend:
Is Marty Baron the Man to Fix The Washington Post?
http://www.nationaljournal.com/magazine/is-marty-baron-the-man-to-fix-the-washington-post-20130523
Highlight:
The paper’s new executive editor avoids new-media buzzwords, abhors self-promotion, and espouses traditional journalistic values. In a changing world where Web is swiftly displacing print, is that what The Post needs?
The new writer’s dilemma: You wrote something really great — now, where do you put it?
http://paidcontent.org/2013/05/28/the-new-writers-dilemma-you-wrote-something-really-great-now-where-do-you-put-it/
Highlight:
With the proliferation of new publishing platforms — and not just blogs or social networks, but also all-digital publishers like Medium, LinkedIn and the Huffington Post — how does a writer decide where they should put their work?
Advice for editors: Blog about your newsroom’s transformation
http://stevebuttry.wordpress.com/2013/05/24/advice-for-editors-blog-about-your-newsrooms-transformation/
Highlight:
Blogging reinforces the culture of transparency that is important for you and your community. When the editor blogs, staff members who are “too busy” understand that this is a priority and that they should make time to blog as well. They understand that engaging with the community is important, that it should be part of what makes you busy, not part of what you’re too busy for.
New York Times is said to consider more sponsored stories
http://www.bloomberg.com/news/2013-05-30/new-york-times-is-said-to-consider-more-sponsored-stories.html
Highlight:
New York Times Co. (NYT), looking to imitate the business models used by startups such as BuzzFeed Inc., is considering letting advertisers sponsor more stories on its website, two people with knowledge of the situation said.
