Media Magazine

New Straits Times Relaunch: The Digital Platforms

Posted on the 09 November 2011 by Themarioblog @garciainteract

TAKEAWAY: As the countdown to 11-11-11 gets closer, we devote this week’s blog to the rethinking of the new New Straits Times of Malaysia. Today: the digital platforms undergo change, too Tomorrow: It is launch day!


blog post image

Changing the digital platforms

blog post image


blog post image

blog post image

blog post image

blog post image

blog post image

blog post image

blog post image

blog post image

blog post image

blog post image


It is one day to go before the New Straits Times unveils its 11-11-11 project—a total rethinking across all platforms.

A vital part of this modern media house in Malaysia is the digital part of its operations, which is growing fast and delivering information through mobile, online and tablet.

All these platforms will reflect the changes that are part of the our project.

It is not just a change of logo that users will see as they use the NST’s digital platforms. In addition, there has been a redesign of mobile, online and, especially, the tablet edition.

The NST first published a tablet edition in early 2011, a 2.0 version. On Friday, the new version of the app will appear: more dynamic, offering more pop up moments, streamlined to make each section easier to find, articles easier to read.

Our Garcia Media team, with art director Constantin Eberle, worked closely with Tablet Manager Syed Hasyim Syafiq and NST design director, Fred Mah,  to make it all happen.

Other members of the New Straits Times digital team are:

Lokman Mansor, Editor New Media (iPad Chief-Editor)

Shaw Yoong Lee , Editorial New Media Coordinator (iPad & Online productmanager)

Mohd Nazrul Kamaruddin, Product & Technology Manger (Mobile & Online productmanager)

Our previous New Straits Times posts

New Straits Times relaunch: Creating the Color Palette
http://www.garciamedia.com/blog/articles/new_straits_times_relaunch_creating_the_color_palette

New Straits Times relaunch: The Typography
http://www.garciamedia.com/blog/articles/new_straits_times_relaunch_the_typography

Creating some basic pop up moments in your tablet
http://garciamedia.com/blog/articles/creating_some_basic_pop_up_moments_in_your_tablet/

Emphasizing the New in the New Straits Times: Part 3
http://garciamedia.com/blog/articles/emphasizing_new_in_the_new_straits_times_part_3_—a_new_tablet_edition/

Emphasizing the New in the New Straits Times: Part 2
 
http://www.garciamedia.com/blog/articles/em

Emphasizing the New in the New Straits Times: Part 1
 
http://www.garciamedia.com/blog/articles/monocle

Of special interest today

- Diversify your ad base to survive in the news publishing business
http://www.ojr.org/ojr/people/robert/201111/2030/
 
- Augmented Reality Helps Newspapers See In 3-D
http://www.editorandpublisher.com/TopStories/Article/Augmented-Reality-Helps-Newspapers-See-In-3-D
 
- Twice as many get their news via Facebook compared to Twitter
http://wallblog.co.uk/2011/11/08/twice-as-many-get-their-news-via-facebook-compared-to-twitter/
 
- Twitter and journalism: It shouldn’t be that complicated
http://gigaom.com/2011/11/08/twitter-and-journalism-it-shouldnt-be-that-complicated/
 
- The problem with retweets & how journalists can solve it
http://www.poynter.org/latest-news/media-lab/social-media/152448/the-problem-with-retweets-how-journalists-can-solve-it/

TheMarioBlog post # 888

You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Big Food Giants Manipulate Public Health Policy in China

    Food Giants Manipulate Public Health Policy China

    Coca-Cola is at it again. As soda sales decline in the United States and Europe, beverage companies look to emerging economies like China for growth. And, it... Read more

    The 15 January 2019 by   Dietdoctor
    DIET & WEIGHT, HEALTH, HEALTHY LIVING, MEDICINE
  • Jewellery for a Precious You

    Jewellery Precious

    Jewellery is always close to a woman’s heart. It completes her look and boost confidence. Considering the changing trends in jewellery fashion, it becomes... Read more

    The 15 January 2019 by   Dr.jenifer Sayyed
    LIFESTYLE
  • Rajshri Productions’ Next Is A Film On Friendship | Hum Chaar | Trailer

    Abhishek Dixit’s debut feature film Hum Chaar is a Bollywood film made under the banner of Rajshri’s film. Hum Chaar is written and directed by Abhishek Dixit. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • Saint Paul the First Hermit

    Saint Paul First Hermit

    Today is the feast day of Saint Paul the hermit. This is a sweet and delicate Oatmeal Bread topped with rolled oats and naturally sweetened with agave. Saint... Read more

    The 15 January 2019 by   Veronica46
    FOOD & DRINK, RECIPES
  • Irupathiyonnaam Noottaandu | Teaser | Pranav Mohanlal | Arun Gopy

    Arun Gopy’s Irupathiyonnaam Noottaandu is an upcoming Malayalam action-drama feature film starring Pranav Mohanlal and Zaya David in the lead roles. Read more

    The 15 January 2019 by   Themoviean
    ENTERTAINMENT, MOVIES
  • A Year Of Body Positivity

    Year Body Positivity

    Last January, as I sat there on New Years eve all set to make the same old resolutions I've made year after year for as long as I can remember, I realised how... Read more

    The 15 January 2019 by   Sparklesandstretchmarks
    DIARIES, SELF EXPRESSION
  • Garden Bloggers Bloom Day – Jan 2019

    Garden Bloggers Bloom 2019

    Euphorbia rigidaWhen I went out to take the photos for this blog post I was surprised at how much was in flower dotted around the garden. Read more

    The 15 January 2019 by   Patientgardener
    GARDENING, HOME

Paperblog Hot Topics

Magazines