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New Apple TV To Arrive In September

Posted on the 03 August 2015 by Adeyemiadisa @adeyemiadisa

New Apple TV with Siri and App Store could finally arrive in September, reported The Verge.

According to BuzzFeed News, Apple plans to announce an overhauled Apple TV in September, likely during the same event that it’ll unveil new iPhones.

The new Apple TV is supposed to bring some major changes to the device, including an App Store, voice control with Siri, and an improved remote with a touch pad on it.

The box itself is supposed to be slimmer, and it should have some speed improvements on the inside. It would mark the first update to the Apple TV since 2012.

If all those expected new features sound familiar, it’s because BuzzFeed News reported most of them back in the spring.

At the time, Apple was reportedly planning to unveil the new Apple TV in June, but those plans were seemingly pushed back.

Apple TV
Now, after making changes to make the device “more polished,” it’s apparently once again headed toward an announcement.

Notably, Apple isn’t believed to be ready to discuss the TV streaming service that it’s said to be working on. As other reports have stated, that effort is likely held up by the need for more deals with networks.

The launch of the new Apple TV has been rumoured for some time. When Apple revealed its second quarter financial report, and during the earnings call CEO Tim Cook said a few things that convinced many that Apple was going to release a new Apple TV soon, and all eyes were on WWDC for a launch on 8 June – but the Apple TV didn’t launch then.

It is thought that the launch was postponed because Apple is seeking to do deals with cable companies in order to provide a subscription internet-TV.

However, according to the report, Apple’s Netflix rival won’t be ready for launch in September. Instead, the Buzzfeed sources think that that will arrive: “Late this year — maybe, but more likely next year.”

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