After applying you have to wait for around a minute to allow the product to dry and essentially turn to a matte look. The pigmentation is so rich, and comes in such a variety, I also have a purple shade as well as this deep red. The product absolutely incredible and so long lasting, I put it on around 10pm and when I trailed in at 6am the next day I hadn't had to reapply the lip product once, it had stayed in place over all that time. It stayed on even longer, because when I woke up at 2pm with a ridiculous hangover it was still perfectly in place and so rich in color. MUA are constantly bringing out brilliant products which are so inexpensive, for £3 this matte lip gloss is incredible.
