Food & Drink Magazine

Mountain Dew: A Glorified Lemonade?

By Pepper Bento

I have heard so much about Mountain Dew.

It is mainly popular in America but it has made it’s way on to the UK’s supermarket shelves.

This drink, wrapped up in a neon green bottle.

Mountain Dew

Wow..that looks cool!

It is immensely popular.
Even over in England I have even seen lip balm in “Mountain Dew flavour” so it must be gorgeous, unique, delicious… right?

Mountain Dew Lip-Balm

So there it was…on the bottom shelf of one of my local “cheap” shops, it’s neon packaging glaring out at me, I had to grab one, finally.

What would it taste like?

Watermelon? That would be amazing.

It does say Mountain Dew so it’s got to be refreshing and light!

Out of the shop, I opened it with glee.

It fizzed and bubbled.

I took a swig.

I gave a sip to my husband who had never tried it before either and he said aloud the exact words I had thought just a second ago.

“It’s just lemonade……”

Maybe there’s a hint of lime in there too I thought to myself and the taste you get when drinking Lucozade but yes.

It seems to be glorified lemonade.
Extremely sugary lemonade.

How could it have such a following?
How could it make millions?
Apparently it represents a 6.7% share of the overall carbonated soft drinks market in the U.S.

I watched a very enjoyable fictional film a few months back about a man who is in marketing, trying to have a million dollar idea.

His character explains about an idea for a drink he has come up with where he says that it is all about the packaging.
What it tastes like is an afterthought, no-one cares.
Your mind will make up what it is like before it even touches your lips.
It’s just the image.
People will buy it.

I think this is certainly true for Mountain Dew.

The packaging with it’s striking neon green is a very cool image and lets face it… would care if it was in a boring bottle/can.

You have to admit, even if you are a fan of Mountain Dew or similar drinks, no drink is good enough for you to get a tattoo of it…really?

There are loads out there though!
This is much more than just a humble drink.

Mountain Dew Tattoo

I have to say, I really don’t see what the hype about Mountain Dew is all for.
I was expecting something that I would at least want to try again but I am happy to go on my life again completely Dew free..

I have to say though, the bottle made some really cool bracelets!

So what do you think?
Would you drink Coca Cola if it wasn’t in it’s iconic shapes and stylings?
Would Fanta be as interesting without it’s strange shaped bottle and almost neon orange colour?

Would it all taste “meh” if we couldn’t see and feel what was in front of us and think accordingly?

All pictures copyright of their original owners!

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