If you thought Motorola has no future in consumer technology, think again because the company has just announced the amazingly innovative “Project Ara”, which plans on building modular smartphones that basically allows users to customize and upgrade their phone whenever they want.
This is a killer idea is the best thing company announced after Google’s acquisition and it could possible take out all the competitive smartphone brands in the market today because with this project you don’t have to buy a new iPhone every year when they come up with an upgraded CPU or a slightly improved camera. With Project Ara, you can stick with the same phone and upgrade the device with all the latest features every time they come out. It’s sort of like having a PC, you get to customize it in any way you want.
“We want to do for hardware what the Android platform has done for software,” Motorola stated on a blog post. ” [Goal is] to give you the power to decide what your phone does, how it looks, where and what it’s made of, how much it costs, and how long you’ll keep it.”
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Motorola Project Ara will give users freedom to decide which features they want on a phone, how it looks and how much it costs. Motorola plans to partner up with Phonebloks and its’ community to build “a phone platform that is modular, open, customizable, and made for the entire world.” They will launch a Module Developer’s Kit (MDK) “sometime this winter” to get it started.
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