Mooosend Vs Twilio Sendgrid 2020: Which One To Choose? (Pros & Cons)

Mooosend vs Twilio Sendgrid

Evolution is the need of the day. With the fast-paced society and lifestyle, the economy has also taken its profile of advancement, through the years. One such milestone is virtual marketing. This is a digital platform where the consumers are availed with basic information about the products they are interested in. For this, we have developed Moonsend vs Twilio Sendgrid.

Coping up to the trend, old companies also, have begun their expedition in advertising to a bigger community, with ease. Virtual marketing includes social media, email, and such other digital tools. Email being one of the oldest and powerful means of formal communication, contributes to this business, with great results.

With less investment, and amazing results, digital marketing stands as an independent advertising/ communication tool, the companies use to reach out to their customers, from any part of the world. Sending bulk messages, with different content in each of them, providing information about the products, consumers' orders, updates, etc are nothing less than a cake-walk. Two of these digital marketing tools have been discussed here, in detail

Mooosend vs Twilio Sendgrid: Overview

Moosend is a Europe based email marketing software that helps any online company to inform details about updates, products, and services, via email newsletters.

Moosend aims to grab the attention of profitable customers and valuable subscribers, who can contribute to the company's growth and send them customized email messages, based on their needs and interests.

Twilio is a path to the futuristic business and eCommerce world, which helps in reinventing the engagement of the companies, with their customers. This is done by virtualizing communication Infrastructures, such as voice chat, email, text, video, etc by building APIs that are spread worldwide and are simple to use. This has

taken credit in including communication as a major

aspect in every developer's toolkit

Moosend

Registering to Moosend, is just a few steps away. The welcome page that comes up, when you enter the web address, displays the overview of Moosend. A tab called 'register' appears in the right hand, top corner. Tapping on it will initiate your registration, which is complete after your credentials are entered. Provide your business email ID, company address, domain, and such other details. Completing this, Moosend will have you onboard.

Twilio Sendgrid

Visit the official website of Twilio Sendgrid and provide the respective credentials, confirm your email, and you are done. After logging in, you will be asked a few questions to customize your experience, followed by the dashboard, which provides information about various communication clouds and super networks.

Verdict

The sign up process is similar in both the cases, but the login to Twilio is faster than Moosend, as it asks for lesser information. Both of these provide free trials.

Features and Functioning Mooosend vs Twilio Sendgrid

Moosend

The email service tool has a number of customized working environments, providing a great experience to the customers' initial campaign. Moosend also offers marketers with a professional SMTP, for quick integration with their website app and also plug in your existing platforms.

The customers are allowed to shape Moosend, per their needs and necessities.

Twilio Sendgrid Twilio flex

This tool allows the marketer to take complete control over his/her contact center. Managing agents, chatbots, IVR, etc. The Twilio programmable language, allows you to send and receive a text in your preferred language, to provide a greater campaign.

The templates can be managed in the UI and display the latest updates with an AI call. Twilio helps you expand the placement of your inbox, with the help of streamlined tools and insightful recommendations. Twilio has a feature to bring in, phone calls, monitor calls, in a single API, around the globe.

Verdict

Moosend and Twilio are both advanced platforms that provide various types of email services. However, Twilio has numerous communication clouds, super networks to choose from.

Moosend

Moosend consists of an administrative panel, which has the authority to create a subaccount to the customers, according to the total parent account that is managed by them.

Moosend has a high deliverability rate as its email server reputation reaches 98%. They carry out 1:1 service, through phone calls, live chats etc, so it does not take days to receive a reply from the marketer.

Twilio Sendgrid

A realistic video can be built by using WebRTC and cloud infrastructure, flexible emails can be sent to customers, in order to increase the number of subscribers and involvement of the customers.

The super SIM feature allows worldwide connectivity, through cellular IoT, that can be controlled anywhere, at any scale. The Twilio Autopilot doc helps build robust chatbots for a faster pace of replies.

Verdict

Both the servers provide various means of communication, globally and are fast in replying to the customers' queries. However, Twilio has a much versatile style of customizing things, for the marketers.

Moosend

Certain features like A/B splitting, click maps, etc, help in tracking the customers' activity, in email newsletters, past orders, and other custom fields. The drag and drop template customization and versatile landing page templates, give a better understanding of the product, to the customers.

The advanced segmentation feature helps the marketer recognize the customers, who abandoned the cart and provide them with a thank you mail, a weather-based product recommendation, and such other suggestions. Video tutorials are available to guide you through the art of email marketing. The blog posts let you breathe the air of inspiration and motivation, on your way.

Twilio Sendgrid

VoIP infrastructure is benefited from worldwide voice connectivity. This feature is called 'Elastic SIP trunking'. Personal access to the Twilio cloud is provided, to enable secured elastic SIP trunking.

The 'shortcodes' feature helps with voluminous text representation in a pictorial format. You may segregate your channels and receive categorized texts and messages on multiple channels. Above all, the conversations can happen through SMS, Whatsapp, phone call, live chat, Twilio customized communication techniques, etc.

Verdict

The features of both tools are advanced and functional. According to your opinion, you may choose either of them. The salient features of an email marketing software, are available in both the above-mentioned tools.

Less is more! Moosend

Moosend provides shopping at not only our fingertips but just a click away. The marketers have an option to send the product blocks in emails, to their customers, according to their tastes and interests.

The customers may buy the product, without even leaving the email webpage. The marketers can integrate with any eCommerce platforms, even without any HTML knowledge. The GDPR compliance keeps you on the safer side and you may dive deeper into the need of your customer.

Twilio Sendgrid

Twilio allows you to scale a voluminous enterprise, with the help of their email APIs. The uptime is considered to be 99.9%. The email template is such that it displays the latest content with no strain.

Not forgetting the two-factor authentication process that takes place during the sign-in, keeps fraudsters at bay and looks after the personal details of the marketers and their customers.

Verdict

The concept of product block as an email annotation is an eye-catchy strategy, which also builds interest in the customers' minds. Compared to the uptime of Moosend, Twilio Sendgrid has an improved rate.

Pricing Mooosend vs Twilio Sendgrid

Moosend

Moosend has a pricing plan/month. However, upto 5000 subscribers, you can go free with the provision of unlimited messaging.

Features provided:

After 200K subscribers, there is an option to custom your pricing plan (Enterprise)

Features provided:

According to the number of subscribers you have, the pricing plan gets expensive. The annual category is 25% lesser than the monthly pricing plans. Here is a link to find out exactly how much it costs for a specific number of subscribers.

Twilio Sendgrid

Twilio offers a flexible pricing plan in which you will be charged, for the tools you use. As the subscribers increase, the discount rates also rise up. The Sales team can be contacted for more assistance.

Twilio Sendgrid API for WhatsApp - $0.0042 to send a WhatsApp Template message and $0.005 for WhatsApp Session messages.

Programmable chat - $0.03 per active user per month.

• State sync and end to end encrypted
• Typing indicators and UI elements

Pros Cons Pros Cons

Here is the link for the pricing expenses of some extra tools.

Pros and Cons Mooosend vs Twilio Sendgrid

Moosend Customer Review

FAQs Mooosend vs Twilio Sendgrid

Twilio Customer Review

Testimonials

Quick Links

Final Verdict: Mooosend vs Twilio Sendgrid 2020

Although Twilio Sendgrid offers a vast user-interface and technical features, it has many cons as compared to Moosend. Although Moosend works with lesser features, it is compact and reliable.

Comparing the pricing plans, Moosend is suitable for all kinds of retailers, whereas Twilio Sendgrid offers more to the Mid-market and the enterprises. The budding businesses may or may not consider Twilio Sendgrid as their best option. Thus, depending on the list of marketing features, you require, you may opt either of the two.