Business Magazine

Modest Marketing That Spreads and Lasts

Posted on the 11 February 2015 by Ncrimaldi @MsCareerGirl
Modest Marketing that Spreads and Lasts

When you are starting up a new business every penny must be pinched until it is pried from your fingers. How much money you put into marketing or advertising is a decision that can either make or break you with that first few months. Ultimately the trick to getting the most out of your advertising is let your demographic do it for you.

Buying billboard space or paying for advertising on a bus bench will only allow your brand to be displayed to people that pass by. People see these things but they don’t engage with them; they seldom talk about them unless there is a particularly striking image or phrase on the sign. Then they will have a look at it and move on. It’s not that ad space is not an effective method to get a business off the ground or on a new level. It’s just that it so overdone and outdated that people automatically put it in the back of their brains when they see it.

For a young business the goals should be to put your brand on mediums that will allow the customers to interact with them on a daily basis. The idea is to develop marketing plans that has the capability of becoming a self-sustaining entity.

Social Media

10435967414_7936804c6e_z

We are in the digital age. This digital age involves 84% of American adults going online at least once a day to find information, send tweets, post selfies, and throw imaginary cows at each other.

Due to the fact that a large population of a business’ target demographic spends vast amount of time on Facebook, Twitter, and other social outlets, companies would benefit from using social platforms. As an added benefit, the use of social media is completely free, although officially advertising through some social media platforms does cost money. Here are a few advantages of social media:

  • Connect with customers in real time.
  • Post about contests and advertisements.
  • Share relevant information that might interest chosen demographic.
  • Conduct demographic analysis by looking at what ideal customer is talking about.

Business Websites

A website costs a small sum to build and maintain, but it can allow a business to reach anyone who has access to the internet. Nowadays you will seldom find a successful business that doesn’t have its own website. Many college students that want to start their own business usually have their site up and running while they are still working from their garage or dorm room. Here are a few advantages of a business website:

  • Thought leadership. A well-thought out blog can give you authority in your niche.
  • A website can negate the need to spend funds on ads or commercials.
  • Community Interaction. Small or large business, a well compiled blog can be an area where your customers can ask questions, receive answers, and of course, be drawn into eventually purchasing a product from a business.  

Branded Merchandise

4183424320_69566ac947_z

Our peers such as our friends, family, and acquaintances are the ones that have the best marketing effect on us. Consequently, if we see them sporting a logo or using a branded object we associate that with them, a welcoming presence that might be worth something. Here are two of the most effective but modest merchandise marketing methods that will continually reach new people and get your brand or business name out here:

  • T-shirts and other clothing apparel. For every T-Shirt you send out for someone to wear, think of the hundreds of people that see that every day its worn. When these items are displayed on the right people in the right demographic, it makes their peers more likely to receive it in a positive light.
  • Small but useful items. Dropping a handful of custom pens in a library or a business office is one of the greatest guerrilla marketing techniques I’ve seen. Getting people to use an item with your business name on it is a clever way of getting their attention.

In today’s world marketing is just as important as having an efficient product. It is important to constantly find new and effective ways to reach desired customers at minimum expense. Branded merchandise, websites, and social media are only three potential options.


You Might Also Like :

Back to Featured Articles on Logo Paperblog

These articles might interest you :

  • Easy Breezy Summertime Looks

    Easy Breezy Summertime Looks

    Mid-Atlantic states are notoriously known for their humid weather in the summer. They rival the swamplands of Florida. The saying, "it's not the heat, it's th... Read more

    10 hours, 55 minutes ago by   Bridgetteraes
    FASHION, LIFESTYLE
  • The Xroadie Files

    Xroadie Files

    Revbjelde – Severance Mordecai Smyth – Mellotron, Andy Prince – Chapman Stick, Guest Musicians Severance slow melodic sounds that just seem to work... Read more

    14 hours, 55 minutes ago by   Ripplemusic
    ENTERTAINMENT, MUSIC
  • Trump and Putin Might Have Thought Helsinki Summit Was Private, but...

    Trump Putin Might Have Thought Helsinki Summit Private, Intelligence Agencies from Finland Sweden Likely Reported Almost Real Time

    Donald Trump and Vladimir Putin might have thought their meeting in Helsinki yesterday was virtually private, but that almost certainly was not the case, report... Read more

    15 hours, 15 minutes ago by   Rogershuler
    LEGAL, SOCIETY
  • Learn the Language of Your Brows "Browmoticons" | Happy Brows

    Learn Language Your Brows "Browmoticons" Happy

    Brows speak volumes about yourself, you can communicate with other people without even speaking with just using your eyebrows. A subtle arch can reflect your... Read more

    15 hours, 48 minutes ago by   Rayrose Camille Samson
    HAIR & BEAUTY, LIFESTYLE
  • Wildacres Report

    Wildacres Report

    That was the week that was. About a hundred writers convene on the mountain for a week of workshops, music, partying, and quite a lot of silliness. Read more

    16 hours, 25 minutes ago by   Vickilane
    CREATIVITY, PHOTOGRAPHY
  • Ultra-gorgeous Gala Montenapoleone Trunk Show and Bridal Party

    Ultra-gorgeous Gala Montenapoleone Trunk Show Bridal Party

    Love4Weddings Love4Weddings - A Stylish Wedding Blog Σήμερα, σας παρέχουμε μια μικρή γεύση από το ονειρικό trunk show του οίκου Gala Montenapoleane και του... Read more

    17 hours, 25 minutes ago by   Love4weddings
  • The Ultimate Romantic Wedding Inspiration | Love4Weddings Bridal Party

    Ultimate Romantic Wedding Inspiration Love4Weddings Bridal Party

    Love4Weddings Love4Weddings - A Stylish Wedding Blog Σε αποχρώσεις του απαλού ροζ και του αστραφτερού χρυσού, στολίστηκε ο υπέροχος εσωτερικός χώρος του... Read more

    17 hours, 25 minutes ago by   Love4weddings

Magazines