A year ago, Google partnered with Nielsen to conduct research on the state of mobile search. The study tracked 416 respondents who made 6,303 searches during a two-week period. The chart above illustrates one of the key insights from the study; users search for different categories of information depending on where they are. Contextual cues like location have a tremendous impact on what we search for. As we continue to rely more and more on our mobile devices, there is a growing need for search that is smarter, faster, and more contextually aware.
The “Mobile Search Moments” study underscores the importance of our MindMeld API, which lets developers build apps layered with this kind of contextual awareness. For more information on how the world of search is changing, click here to watch our CEO explain.
(Source: "Mobile Search Moments: Understanding How Mobile Drives Conversions")
