Significance of women as target audiences for marketers is very high because in most houses, women have the authority to make the decisions regarding spending patterns of the household. The control of household budget lies mostly with women and for a product or service to do well in the market, attracting the attention of women shoppers is very important for marketers. As women shop much more than men, what women want is very important for marketers. In the age of mobile marketing, women are using their mobile phones to shop or plan shopping lists or use mobile discount coupons more and more these days. The following are some of the tips of advertising or marketing through mobile marketing when your target audiences are women:
Special Offers
Women are really clever shoppers and are always looking out for a discount or “special offers”. Nowadays women are increasingly using mobile discount coupons. This is a great mobile marketing tool and using it to attract women customers for your products and services is a good marketing plan.
Call to Action
Call to Action is an important aspect of marketing. You have to use the language that is easily understood by the target audience or which is part of their everyday jargon. This is particularly true when you are marketing through text messages. Your marketing messages should also be clear and concise for mobile advertising. For example the use of abbreviations and slang is common among younger women and if that is the demographic of the customers then call of action has to be in such a language.
Strong Appealing Content
Rich and stimulating media content is important to appeal to women target audiences. Carefully selected media like videos, photos, images and audio content are needed for marketing to women audiences through mobile marketing. With MMS and other smartphone features available in mobile advertising, women expect rich media content in mobile ads today.
Geographical Location
Mobile phones are used by women while shopping and also at home. Location based mobile marketing technology is available with the marketers. Women living near the stores can be the target audiences for the stores. Text messaging coupled with good discounts and store credit offers for these women as target audiences for the stores is a good mobile marketing strategy.
Mobile phones are very much used by women today and marketing through mobile phone or smartphones is a really good idea for advertisers looking for excellent ROIs on their marketing campaigns.
