Introduces‘Knockout on Wheels’, an innovative, offline medium to showcase the uncompromised Windows OS experience offered on the Lumia 430
Microsoft today launched the Lumia 430 Dual SIM, the most affordable Lumia yet, in India. Delivering an uncompromised smartphone experience, the Lumia 430 Dual SIM will be available in stores from April 30, 2015at a best buy price of INR 5,299/-. The Lumia 430 Dual SIM is the most affordably priced Lumia that will upgrade to Windows 10. The device will be available in bright orange and black.
To demonstrate the uncompromised and unparalleled smartphone experience on the Lumia 430 to consumers, Microsoft Devices has conceptualized ‘Knockout on Wheels’ – an experiential initiative that will challenge consumers for a face-off between their existing smartphone and the newly launched Lumia 430, to showcase the superior experience offered on the device.Consumers will be asked to perform the most common operations on the Lumia 430 as well as their existing phones, to showcase the superiority (Hardware and Software) of the Windows Operating System and the Lumia 430.Being flagged off from Delhi, the Lumia Knockout van will travel to over200 cities across the country taking the Windows Phone experience totier 2, tier 3 and tier 4 towns for the first time.
“The Lumia 430 Dual SIM continues our commitment to combine the right hardware, software, services and apps with the right price to give consumers a smartphone they can afford and be proud to use.With the introduction of Lumia 430 Dual SIM, we have unlocked the promise of smartphone ownership for many more consumers. We will take the Lumia 430 to consumers via Knockout on Wheels to build familiarity with the Windows Phone ecosystem and demonstrate the consistent and uncompromised experience that the Windows Operating System offers across price points,“said Ravi Kunwar, Director-North, Nokia India, a subsidiary of Microsoft Mobiles Oy.
With the latest Windows Phone 8.1 update and Lumia Denim, the new Lumia 430 provides faster and smoother user experience allowing more people to enjoy the best of Microsoft services similar to those offered in high-end Lumia smartphones. It includes:
· The latest version of Windows Phone 8.1 including one swipe notifications from Action Center, and the fast Word Flow keyboard
· A Qualcomm Snapdragon™ processor featuring a dual-core CPU running at 1.2GHz bringing all the latest apps, games and videos to life on a 4-inch WVGA display
· Seamless integration with Microsoft services such as Skype and Microsoft Office, and OneDrive available right out of the box
· Popular social apps such as Instagram, WhatsApp, Viber and WeChat, plus key gaming apps such as Asphalt 8, available on the Windows Phone Store
· Smart Dual SIM that allows people to assign unique profiles to their SIM cards, such as “work” or “family,” to help them better manage daily communication
· More content and apps with 8GB of on-board memory, expandable with SD cards up to 128GB, and an additional 30GB of free cloud storage on Microsoft OneDrive that lets people sync, store, access and share files between Lumia 430 and computers, laptops and tablets
The India offer for Lumia 430
The Lumia 430 is being introduced to Indian consumers with some exciting offers. On every purchase of the new Lumia 430, Vodafone will offer consumers 500 MB of free data per month for a period of 2 months. Users in 3G circles will be able to enjoy 3G data while users in ICR circles will get 2G data free.
Adding another exciting offer for consumers on the Lumia 430, Mobikwik,the online wallet will offer a recharge cashback worth INR 1000for recharges and payments made via the Mobikwik app, redeemable with a minimum recharge of INR 200 per month for five months. RedBus, the popular and smart online ticketing service, will offer discounts worth INR 1500 on bus tickets over 6 single trips booked through the mobile app.
Specifications
Operating system
Windows Phone 8.1 with Lumia Denim
Display
4” WVGA 480 x 800 screen
Battery
1500 mAh battery
Processor
1 GB RAM, Dual Core Qualcomm Snapdragon processor
Main camera
2 MP
Memory
8GB + up to 30 GB free OneDrive, micro SD up to 128GB
