Aaron Greenberg, who is the Global Product Marketing leader for all 1st party and 3rd party games for Xbox, was recently asked why they don’t post the NPD numbers as often as they used to.
“Summer is always slow, like pre-season. We tend to focus on holiday when it really counts!,” replied Greenberg on Twitter. There might be another reason why they don’t want to highlight the NPD results. The Xbox One might not be selling as well as the PlayStation 4 and the company wants to obviously highlight the positives. However this reason is just an assumption on our part.
Greenberg also defended against claims that the Xbox One lacks new IPs given that some users may be getting bored due to long running franchises like Forza. As an example, Greenberg quoted the example of Sunset Overdrive which is a new IP as well as an Xbox One exclusive. “Sunset Overdrive is a great new IP and coming exclusive this holiday,” he tweeted.
